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Sample Test
|
Ch_03__The_History_of_Advertising_and_Brand_Promotion_8e
1. When the Western world turned to capitalism as the
foundation of its economic system, the foundation was NOT suited for
advertising.
|
ANSWER:
|
False
|
|
POINTS:
|
1
|
|
DIFFICULTY:
|
Easy
|
|
QUESTION TYPE:
|
True / False
|
|
HAS VARIABLES:
|
False
|
|
LEARNING OBJECTIVES:
|
AIBP.OGUI.19.3-1
|
|
NATIONAL STANDARDS:
|
United States – BUSPROG: Analytic
|
|
STATE STANDARDS:
|
United States – OH – DISC: Promotion
|
|
KEYWORDS:
|
Bloom’s: Knowledge
|
|
DATE CREATED:
|
12/8/2017 5:54 AM
|
|
DATE MODIFIED:
|
12/8/2017 6:03 AM
|
|
|
2. The rise of capitalism was one
of the four major factors that gave rise to advertising.
|
ANSWER:
|
True
|
|
POINTS:
|
1
|
|
DIFFICULTY:
|
Easy
|
|
QUESTION TYPE:
|
True / False
|
|
HAS VARIABLES:
|
False
|
|
LEARNING OBJECTIVES:
|
AIBP.OGUI.19.3-1
|
|
NATIONAL STANDARDS:
|
United States – BUSPROG: Analytic
|
|
STATE STANDARDS:
|
United States – OH – DISC: Promotion
|
|
KEYWORDS:
|
Bloom’s: Knowledge
|
|
DATE CREATED:
|
12/8/2017 6:03 AM
|
|
DATE MODIFIED:
|
12/8/2017 6:07 AM
|
|
|
3. The Great Depression was an economic
force that yielded the need for advertising.
|
ANSWER:
|
False
|
|
POINTS:
|
1
|
|
DIFFICULTY:
|
Easy
|
|
QUESTION TYPE:
|
True / False
|
|
HAS VARIABLES:
|
False
|
|
LEARNING OBJECTIVES:
|
AIBP.OGUI.19.3-1
|
|
NATIONAL STANDARDS:
|
United States – BUSPROG: Analytic
|
|
STATE STANDARDS:
|
United States – OH – DISC: Promotion
|
|
KEYWORDS:
|
Bloom’s: Knowledge
|
|
DATE CREATED:
|
12/8/2017 6:08 AM
|
|
DATE MODIFIED:
|
12/8/2017 6:12 AM
|
|
|
4. In the late 1880s, a few companies
began putting names and labels on previously unmarked products, and branding
began.
|
ANSWER:
|
True
|
|
POINTS:
|
1
|
|
DIFFICULTY:
|
Moderate
|
|
QUESTION TYPE:
|
True / False
|
|
HAS VARIABLES:
|
False
|
|
LEARNING OBJECTIVES:
|
AIBP.OGUI.19.3-1
|
|
NATIONAL STANDARDS:
|
United States – BUSPROG: Analytic
|
|
STATE STANDARDS:
|
United States – OH – DISC: Strategy
|
|
KEYWORDS:
|
Bloom’s: Comprehension
|
|
DATE CREATED:
|
12/8/2017 6:15 AM
|
|
DATE MODIFIED:
|
12/8/2017 6:17 AM
|
|
|
5. Hershey’s and Pepsi were some
of the first branded goods found on store shelves.
|
ANSWER:
|
False
|
|
POINTS:
|
1
|
|
DIFFICULTY:
|
Moderate
|
|
QUESTION TYPE:
|
True / False
|
|
HAS VARIABLES:
|
False
|
|
LEARNING OBJECTIVES:
|
AIBP.OGUI.19.3-1
|
|
NATIONAL STANDARDS:
|
United States – BUSPROG: Analytic
|
|
STATE STANDARDS:
|
United States – OH – DISC: Product
|
|
KEYWORDS:
|
Bloom’s: Knowledge
|
|
DATE CREATED:
|
12/8/2017 6:18 AM
|
|
DATE MODIFIED:
|
12/8/2017 6:20 AM
|
|
|
6. With the invention of the
telegraph in 1844, a communication revolution was set in motion.
|
ANSWER:
|
True
|
|
POINTS:
|
1
|
|
DIFFICULTY:
|
Easy
|
|
QUESTION TYPE:
|
True / False
|
|
HAS VARIABLES:
|
False
|
|
LEARNING OBJECTIVES:
|
AIBP.OGUI.19.3-1
|
|
NATIONAL STANDARDS:
|
United States – BUSPROG: Analytic
|
|
STATE STANDARDS:
|
United States – OH – DISC: Marketing Plan
|
|
KEYWORDS:
|
Bloom’s: Comprehension
|
|
DATE CREATED:
|
12/8/2017 6:20 AM
|
|
DATE MODIFIED:
|
12/8/2017 6:22 AM
|
|
|
7. Advertising changed commerce,
but not society.
|
ANSWER:
|
False
|
|
POINTS:
|
1
|
|
DIFFICULTY:
|
Easy
|
|
QUESTION TYPE:
|
True / False
|
|
HAS VARIABLES:
|
False
|
|
LEARNING OBJECTIVES:
|
AIBP.OGUI.19.3-1
|
|
NATIONAL STANDARDS:
|
United States – BUSPROG: Analytic
|
|
STATE STANDARDS:
|
United States – OH – DISC: Promotion
|
|
KEYWORDS:
|
Bloom’s: Knowledge
|
|
DATE CREATED:
|
12/8/2017 6:23 AM
|
|
DATE MODIFIED:
|
12/8/2017 6:24 AM
|
|
|
8. In the late 1800s, consumers
were willing to pay more for brands than for unmarked commodities, even if
they were identical.
|
ANSWER:
|
True
|
|
POINTS:
|
1
|
|
DIFFICULTY:
|
Moderate
|
|
QUESTION TYPE:
|
True / False
|
|
HAS VARIABLES:
|
False
|
|
LEARNING OBJECTIVES:
|
AIBP.OGUI.19.3-2
|
|
NATIONAL STANDARDS:
|
United States – BUSPROG: Analytic
|
|
STATE STANDARDS:
|
United States – OH – DISC: Customer
|
|
KEYWORDS:
|
Bloom’s: Comprehension
|
|
DATE CREATED:
|
12/8/2017 6:25 AM
|
|
DATE MODIFIED:
|
12/8/2017 6:28 AM
|
|
|
9. In the mid-1800s,
mass-circulation magazines began to make national advertising possible, and
national advertising began to make national brands possible.
|
ANSWER:
|
True
|
|
POINTS:
|
1
|
|
DIFFICULTY:
|
Moderate
|
|
QUESTION TYPE:
|
True / False
|
|
HAS VARIABLES:
|
False
|
|
LEARNING OBJECTIVES:
|
AIBP.OGUI.19.3-1
|
|
NATIONAL STANDARDS:
|
United States – BUSPROG: Analytic
|
|
STATE STANDARDS:
|
United States – OH – DISC: Promotion
|
|
KEYWORDS:
|
Bloom’s: Comprehension
|
|
DATE CREATED:
|
12/8/2017 6:28 AM
|
|
DATE MODIFIED:
|
12/8/2017 6:30 AM
|
|
|
10. Mass media is not supported by
advertising.
|
ANSWER:
|
True
|
|
POINTS:
|
1
|
|
DIFFICULTY:
|
Moderate
|
|
QUESTION TYPE:
|
True / False
|
|
HAS VARIABLES:
|
False
|
|
LEARNING OBJECTIVES:
|
AIBP.OGUI.19OGUI.19.3-1
|
|
NATIONAL STANDARDS:
|
United States – BUSPROG: Analytic
|
|
STATE STANDARDS:
|
United States – OH – DISC: Promotion
|
|
KEYWORDS:
|
Bloom’s: Comprehension
|
|
DATE CREATED:
|
12/8/2017 7:00 AM
|
|
DATE MODIFIED:
|
12/20/2017 6:33 AM
|
|
|
11. In the 17th century, printed
advertisements were published in newsbooks.
|
ANSWER:
|
True
|
|
POINTS:
|
1
|
|
DIFFICULTY:
|
Moderate
|
|
QUESTION TYPE:
|
True / False
|
|
HAS VARIABLES:
|
False
|
|
LEARNING OBJECTIVES:
|
AIBP.OGUI.19.3-2
|
|
NATIONAL STANDARDS:
|
United States – BUSPROG: Analytic
|
|
STATE STANDARDS:
|
United States – OH – DISC: Promotion
|
|
KEYWORDS:
|
Bloom’s: Knowledge
|
|
DATE CREATED:
|
12/8/2017 7:01 AM
|
|
DATE MODIFIED:
|
12/8/2017 7:06 AM
|
|
|
12. In the 1700s, a middle class,
spawned by the rise of regular wages from factory jobs, was beginning to
emerge.
|
ANSWER:
|
False
|
|
POINTS:
|
1
|
|
DIFFICULTY:
|
Moderate
|
|
QUESTION TYPE:
|
True / False
|
|
HAS VARIABLES:
|
False
|
|
LEARNING OBJECTIVES:
|
AIBP.OGUI.19.3-2
|
|
NATIONAL STANDARDS:
|
United States – BUSPROG: Analytic
|
|
STATE STANDARDS:
|
United States – OH – DISC: Promotion
|
|
KEYWORDS:
|
Bloom’s: Comprehension
|
|
DATE CREATED:
|
12/8/2017 7:07 AM
|
|
DATE MODIFIED:
|
12/8/2017 7:09 AM
|
|
|
13. Advertising was highly
regulated during the industrial era, which limited the scope for advertisers
to come up with creative ads.
|
ANSWER:
|
False
|
|
POINTS:
|
1
|
|
DIFFICULTY:
|
Moderate
|
|
QUESTION TYPE:
|
True / False
|
|
HAS VARIABLES:
|
False
|
|
LEARNING OBJECTIVES:
|
AIBP.OGUI.19.3-2
|
|
NATIONAL STANDARDS:
|
United States – BUSPROG: Analytic
|
|
STATE STANDARDS:
|
United States – OH – DISC: Promotion
|
|
KEYWORDS:
|
Bloom’s: Comprehension
|
|
DATE CREATED:
|
12/8/2017 7:10 AM
|
|
DATE MODIFIED:
|
12/13/2017 12:28 AM
|
|
|
14. Advertising in the early 1800s
was widely considered a luxury or something only for wealthy businesses and businesspeople.
|
ANSWER:
|
False
|
|
POINTS:
|
1
|
|
DIFFICULTY:
|
Moderate
|
|
QUESTION TYPE:
|
True / False
|
|
HAS VARIABLES:
|
False
|
|
LEARNING OBJECTIVES:
|
AIBP.OGUI.19.3-2
|
|
NATIONAL STANDARDS:
|
United States – BUSPROG: Analytic
|
|
STATE STANDARDS:
|
United States – OH – DISC: Promotion
|
|
KEYWORDS:
|
Bloom’s: Comprehension
|
|
DATE CREATED:
|
12/8/2017 7:10 AM
|
|
DATE MODIFIED:
|
12/8/2017 7:21 AM
|
|
|
15. By 1900, an increase in the
supply of mass-produced goods, and the increasing demand for these goods by a
growing urban population, led to the growth of advertising.
|
ANSWER:
|
True
|
|
POINTS:
|
1
|
|
DIFFICULTY:
|
Moderate
|
|
QUESTION TYPE:
|
True / False
|
|
HAS VARIABLES:
|
False
|
|
LEARNING OBJECTIVES:
|
AIBP.OGUI.19.3-2
|
|
NATIONAL STANDARDS:
|
United States – BUSPROG: Analytic
|
|
STATE STANDARDS:
|
United States – OH – DISC: Promotion
|
|
KEYWORDS:
|
Bloom’s: Comprehension
|
|
DATE CREATED:
|
12/8/2017 7:21 AM
|
|
DATE MODIFIED:
|
12/8/2017 7:23 AM
|
|
|
16. The first regulatory
initiative by the federal authorities was the Pure Food and Drug Act, which
required manufacturers to use the healthiest ingredients possible.
|
ANSWER:
|
False
|
|
POINTS:
|
1
|
|
DIFFICULTY:
|
Easy
|
|
QUESTION TYPE:
|
True / False
|
|
HAS VARIABLES:
|
False
|
|
LEARNING OBJECTIVES:
|
AIBP.OGUI.19.3-2
|
|
NATIONAL STANDARDS:
|
United States – BUSPROG: Analytic
|
|
STATE STANDARDS:
|
United States – OH – DISC: Promotion
|
|
KEYWORDS:
|
Bloom’s: Knowledge
|
|
DATE CREATED:
|
12/8/2017 7:23 AM
|
|
DATE MODIFIED:
|
12/8/2017 7:25 AM
|
|
|
17. Manufacturers were required to
list the active ingredients in their products after the creation of the Pure
Food and Drug Act in the early 1900s.
|
ANSWER:
|
True
|
|
POINTS:
|
1
|
|
DIFFICULTY:
|
Moderate
|
|
QUESTION TYPE:
|
True / False
|
|
HAS VARIABLES:
|
False
|
|
LEARNING OBJECTIVES:
|
AIBP.OGUI.19.3-2
|
|
NATIONAL STANDARDS:
|
United States – BUSPROG: Analytic
|
|
STATE STANDARDS:
|
United States – OH – DISC: Product
|
|
KEYWORDS:
|
loom’s: Knowledge
|
|
DATE CREATED:
|
12/8/2017 7:25 AM
|
|
DATE MODIFIED:
|
12/8/2017 7:28 AM
|
|
|
18. The prewar movement to reform
and regulate advertising was dissipated in the 1920s by the distractions of
war and advertising’s role in the war effort.
|
ANSWER:
|
True
|
|
POINTS:
|
1
|
|
DIFFICULTY:
|
Moderate
|
|
QUESTION TYPE:
|
True / False
|
|
HAS VARIABLES:
|
False
|
|
LEARNING OBJECTIVES:
|
AIBP.OGUI.19.3-2
|
|
NATIONAL STANDARDS:
|
United States – BUSPROG: Analytic
|
|
STATE STANDARDS:
|
United States – OH – DISC: Promotion
|
|
KEYWORDS:
|
Bloom’s: Comprehension
|
|
DATE CREATED:
|
12/8/2017 7:28 AM
|
|
DATE MODIFIED:
|
12/8/2017 7:30 AM
|
|
|
19. Men became the major target of
advertisers in the 1920s because they were the head of households and made
most purchase decisions.
|
ANSWER:
|
False
|
|
POINTS:
|
1
|
|
DIFFICULTY:
|
Moderate
|
|
QUESTION TYPE:
|
True / False
|
|
HAS VARIABLES:
|
False
|
|
LEARNING OBJECTIVES:
|
AIBP.OGUI.19.3-2
|
|
NATIONAL STANDARDS:
|
United States – BUSPROG: Analytic
|
|
STATE STANDARDS:
|
United States – OH – DISC: Customer
|
|
KEYWORDS:
|
Bloom’s: Comprehension
|
|
DATE CREATED:
|
12/8/2017 7:35 AM
|
|
DATE MODIFIED:
|
12/8/2017 7:36 AM
|
|
|
20. During the 1920s, “fantasy”
advertisements dominated the ad industry.
|
ANSWER:
|
False
|
|
POINTS:
|
1
|
|
DIFFICULTY:
|
Moderate
|
|
QUESTION TYPE:
|
True / False
|
|
HAS VARIABLES:
|
False
|
|
LEARNING OBJECTIVES:
|
AIBP.OGUI.19.3-2
|
|
NATIONAL STANDARDS:
|
United States – BUSPROG: Analytic
|
|
STATE STANDARDS:
|
United States – OH – DISC: Promotion
|
|
KEYWORDS:
|
Bloom’s: Knowledge
|
|
DATE CREATED:
|
12/8/2017 7:36 AM
|
|
DATE MODIFIED:
|
12/8/2017 7:38 AM
|
|
|
21. Advertisers responded to the
Depression by adopting a soft, feminine style in their ads.
|
ANSWER:
|
False
|
|
POINTS:
|
1
|
|
DIFFICULTY:
|
Moderate
|
|
QUESTION TYPE:
|
True / False
|
|
HAS VARIABLES:
|
False
|
|
LEARNING OBJECTIVES:
|
AIBP.OGUI.19.3-2
|
|
NATIONAL STANDARDS:
|
United States – BUSPROG: Analytic
|
|
STATE STANDARDS:
|
United States – OH – DISC: Promotion
|
|
KEYWORDS:
|
Bloom’s: Comprehension
|
|
DATE CREATED:
|
12/8/2017 7:38 AM
|
|
DATE MODIFIED:
|
12/8/2017 7:39 AM
|
|
|
22. During the widespread poverty
of the Great Depression, most segments of the population believed in the
power of advertising.
|
ANSWER:
|
False
|
|
POINTS:
|
1
|
|
DIFFICULTY:
|
Easy
|
|
QUESTION TYPE:
|
True / False
|
|
HAS VARIABLES:
|
False
|
|
LEARNING OBJECTIVES:
|
AIBP.OGUI.19.3-2
|
|
NATIONAL STANDARDS:
|
United States – BUSPROG: Analytic
|
|
STATE STANDARDS:
|
United States – OH – DISC: Promotion
|
|
KEYWORDS:
|
Bloom’s: Comprehension
|
|
DATE CREATED:
|
12/8/2017 7:40 AM
|
|
DATE MODIFIED:
|
12/8/2017 7:41 AM
|
|
|
23. During the 1950s, a renewed
consumer culture resumed, and advertising once again found the respectability
and fame it had in its heyday of the 1920s.
|
ANSWER:
|
False
|
|
POINTS:
|
1
|
|
DIFFICULTY:
|
Easy
|
|
QUESTION TYPE:
|
True / False
|
|
HAS VARIABLES:
|
False
|
|
LEARNING OBJECTIVES:
|
AIBP.OGUI.19.3-2
|
|
NATIONAL STANDARDS:
|
United States – BUSPROG: Analytic
|
|
STATE STANDARDS:
|
United States – OH – DISC: Promotion
|
|
KEYWORDS:
|
Bloom’s: Comprehension
|
|
DATE CREATED:
|
12/8/2017 7:43 AM
|
|
DATE MODIFIED:
|
12/8/2017 7:45 AM
|
|
|
24. After WWII and into the 1950s,
ads began to take on an air of self-awareness, conveying the sentiment that
“you know it’s an ad and so do we.”
|
ANSWER:
|
False
|
|
POINTS:
|
1
|
|
DIFFICULTY:
|
Moderate
|
|
QUESTION TYPE:
|
True / False
|
|
HAS VARIABLES:
|
False
|
|
LEARNING OBJECTIVES:
|
AIBP.OGUI.19.3-2
|
|
NATIONAL STANDARDS:
|
United States – BUSPROG: Analytic
|
|
STATE STANDARDS:
|
United States – OH – DISC: Promotion
|
|
KEYWORDS:
|
Bloom’s: Knowledge
|
|
DATE CREATED:
|
12/8/2017 7:45 AM
|
|
DATE MODIFIED:
|
12/8/2017 7:47 AM
|
|
|
25. The media revolution was a
period during which advertising started to take on the themes, language, and
look of the revolutionary 1960s.
|
ANSWER:
|
False
|
|
POINTS:
|
1
|
|
DIFFICULTY:
|
Easy
|
|
QUESTION TYPE:
|
True / False
|
|
HAS VARIABLES:
|
False
|
|
LEARNING OBJECTIVES:
|
AIBP.OGUI.19.3-2
|
|
NATIONAL STANDARDS:
|
United States – BUSPROG: Analytic
|
|
STATE STANDARDS:
|
United States – OH – DISC: Promotion
|
|
KEYWORDS:
|
Bloom’s: Knowledge
|
|
DATE CREATED:
|
12/8/2017 7:47 AM
|
|
DATE MODIFIED:
|
12/8/2017 7:49 AM
|
|
|
26. In the 1970s, there was a growing
concern over what effect $200 million a year in advertising had on children.
|
ANSWER:
|
True
|
|
POINTS:
|
1
|
|
DIFFICULTY:
|
Easy
|
|
QUESTION TYPE:
|
True / False
|
|
HAS VARIABLES:
|
False
|
|
LEARNING OBJECTIVES:
|
AIBP.OGUI.19.3-2
|
|
NATIONAL STANDARDS:
|
United States – BUSPROG: Analytic
|
|
STATE STANDARDS:
|
United States – OH – DISC: Customer
|
|
KEYWORDS:
|
Bloom’s: Comprehension
|
|
DATE CREATED:
|
12/8/2017 7:49 AM
|
|
DATE MODIFIED:
|
12/8/2017 7:50 AM
|
|
|
27. Advertisements during the
1980s reflected “traditional” American values.
|
ANSWER:
|
True
|
|
POINTS:
|
1
|
|
DIFFICULTY:
|
Moderate
|
|
QUESTION TYPE:
|
True / False
|
|
HAS VARIABLES:
|
False
|
|
LEARNING OBJECTIVES:
|
AIBP.OGUI.19.3-2
|
|
NATIONAL STANDARDS:
|
United States – BUSPROG: Analytic
|
|
STATE STANDARDS:
|
United States – OH – DISC: Promotion
|
|
KEYWORDS:
|
Bloom’s: Knowledge
|
|
DATE CREATED:
|
12/8/2017 7:50 AM
|
|
DATE MODIFIED:
|
12/8/2017 7:52 AM
|
|
|
28. In the 1980s, the Saatchi and
Saatchi ads were primarily politically neutral.
|
ANSWER:
|
False
|
|
POINTS:
|
1
|
|
DIFFICULTY:
|
Easy
|
|
QUESTION TYPE:
|
True / False
|
|
HAS VARIABLES:
|
False
|
|
LEARNING OBJECTIVES:
|
AIBP.OGUI.19.3-2
|
|
NATIONAL STANDARDS:
|
United States – BUSPROG: Analytic
|
|
STATE STANDARDS:
|
United States – OH – DISC: Promotion
|
|
KEYWORDS:
|
Bloom’s: Comprehension
|
|
DATE CREATED:
|
12/8/2017 7:52 AM
|
|
DATE MODIFIED:
|
12/8/2017 7:54 AM
|
|
|
29. In the 1970s, cable
programming grew in quality with several viewing options, and advertisers
learned how to reach more specific audiences.
|
ANSWER:
|
True
|
|
POINTS:
|
1
|
|
DIFFICULTY:
|
Easy
|
|
QUESTION TYPE:
|
True / False
|
|
HAS VARIABLES:
|
False
|
|
LEARNING OBJECTIVES:
|
AIBP.OGUI.19.3-2
|
|
NATIONAL STANDARDS:
|
United States – BUSPROG: Technology
|
|
STATE STANDARDS:
|
United States – OH – DISC: Promotion
|
|
KEYWORDS:
|
Bloom’s: Knowledge
|
|
DATE CREATED:
|
12/8/2017 7:54 AM
|
|
DATE MODIFIED:
|
12/8/2017 7:56 AM
|
|
|
30. The mid-1990s presented
insecure moments for advertisers heavily invested in traditional advertising.
|
ANSWER:
|
True
|
|
POINTS:
|
1
|
|
DIFFICULTY:
|
Easy
|
|
QUESTION TYPE:
|
True / False
|
|
HAS VARIABLES:
|
False
|
|
LEARNING OBJECTIVES:
|
AIBP.OGUI.19.3-2
|
|
NATIONAL STANDARDS:
|
United States – BUSPROG: Analytic
|
|
STATE STANDARDS:
|
United States – OH – DISC: Promotion
|
|
KEYWORDS:
|
Bloom’s: Knowledge
|
|
DATE CREATED:
|
12/8/2017 7:56 AM
|
|
DATE MODIFIED:
|
12/8/2017 7:57 AM
|
|
|
31. E-business is a form of
e-advertising in which companies sell to household consumers.
|
ANSWER:
|
False
|
|
POINTS:
|
1
|
|
DIFFICULTY:
|
Moderate
|
|
QUESTION TYPE:
|
True / False
|
|
HAS VARIABLES:
|
False
|
|
LEARNING OBJECTIVES:
|
AIBP.OGUI.19.3-3
|
|
NATIONAL STANDARDS:
|
United States – BUSPROG: Technology
|
|
STATE STANDARDS:
|
United States – OH – DISC: Customer
|
|
KEYWORDS:
|
Bloom’s: Comprehension
|
|
DATE CREATED:
|
12/8/2017 7:57 AM
|
|
DATE MODIFIED:
|
12/8/2017 7:59 AM
|
|
|
32. Branded entertainment gets
lesser First Amendment protection than ordinary advertising does.
|
ANSWER:
|
False
|
|
POINTS:
|
1
|
|
DIFFICULTY:
|
Moderate
|
|
QUESTION TYPE:
|
True / False
|
|
HAS VARIABLES:
|
False
|
|
LEARNING OBJECTIVES:
|
AIBP.OGUI.19.3-3
|
|
NATIONAL STANDARDS:
|
United States – BUSPROG: Analytic
|
|
STATE STANDARDS:
|
United States – OH – DISC: Promotion
|
|
KEYWORDS:
|
Bloom’s: Comprehension
|
|
DATE CREATED:
|
12/8/2017 7:59 AM
|
|
DATE MODIFIED:
|
12/8/2017 8:02 AM
|
|
|
33. Which of the following is a
major factor that gave rise to advertising?
|
|
a.
|
The industrial revolution
|
|
|
b.
|
The rise of socialism
|
|
|
c.
|
The reduced importance of branding
|
|
|
d.
|
The rise of social media
|
|
ANSWER:
|
a
|
|
POINTS:
|
1
|
|
DIFFICULTY:
|
Easy
|
|
QUESTION TYPE:
|
Multiple Choice
|
|
HAS VARIABLES:
|
False
|
|
LEARNING OBJECTIVES:
|
AIBP.OGUI.19.3-1
|
|
NATIONAL STANDARDS:
|
United States – BUSPROG: Analytic
|
|
STATE STANDARDS:
|
United States – OH – DISC: Marketing Plan
|
|
KEYWORDS:
|
Bloom’s: Knowledge
|
|
DATE CREATED:
|
12/8/2017 8:03 AM
|
|
DATE MODIFIED:
|
12/8/2017 8:05 AM
|
|
|
34. The foundation was laid for
advertising to become a prominent part of the business environment when the
Western world turned to as
the foundation of economics.
|
|
a.
|
socialism
|
|
|
b.
|
communism
|
|
|
c.
|
capitalism
|
|
|
d.
|
syndicalism
|
|
ANSWER:
|
c
|
|
POINTS:
|
1
|
|
DIFFICULTY:
|
Moderate
|
|
QUESTION TYPE:
|
Multiple Choice
|
|
HAS VARIABLES:
|
False
|
|
LEARNING OBJECTIVES:
|
AIBP.OGUI.19.3-1
|
|
NATIONAL STANDARDS:
|
United States – BUSPROG: Analytic
|
|
STATE STANDARDS:
|
United States – OH – DISC: Marketing Plan
|
|
KEYWORDS:
|
Bloom’s: Comprehension
|
|
DATE CREATED:
|
12/8/2017 8:05 AM
|
|
DATE MODIFIED:
|
12/8/2017 8:09 AM
|
|
|
35. During the 1840s, the
_______ emerged as a way for individuals to reduce the risk of the loss
of personal wealth when investing in business ventures
|
|
a.
|
creation of business insurance
|
|
|
b.
|
principle of limited liability
|
|
|
c.
|
concept of dividend distribution
|
|
|
d.
|
process of double taxation
|
|
ANSWER:
|
b
|
|
POINTS:
|
1
|
|
DIFFICULTY:
|
Moderate
|
|
QUESTION TYPE:
|
Multiple Choice
|
|
HAS VARIABLES:
|
False
|
|
LEARNING OBJECTIVES:
|
AIBP.OGUI.19.3-1
|
|
NATIONAL STANDARDS:
|
United States – BUSPROG: Analytic
|
|
STATE STANDARDS:
|
United States – OH – DISC: Marketing Plan
|
|
KEYWORDS:
|
Bloom’s: Comprehension
|
|
DATE CREATED:
|
12/8/2017 8:10 AM
|
|
DATE MODIFIED:
|
12/8/2017 8:13 AM
|
|
|
36. Which of the following was a
result of the principle of limited liability gaining acceptance in the 1840s?
|
|
a.
|
Lower number of businessmen investing money in ventures
|
|
|
b.
|
Higher risk for investors in business ventures
|
|
|
c.
|
Lower risk of losing shares in a corporation for
businessmen
|
|
|
d.
|
Accumulation of large amounts of capital to finance the
Industrial Revolution
|
|
ANSWER:
|
d
|
|
POINTS:
|
1
|
|
DIFFICULTY:
|
Challenging
|
|
QUESTION TYPE:
|
Multiple Choice
|
|
HAS VARIABLES:
|
False
|
|
LEARNING OBJECTIVES:
|
AIBP.OGUI.19.3-1
|
|
NATIONAL STANDARDS:
|
United States – BUSPROG: Analytic
|
|
STATE STANDARDS:
|
United States – OH – DISC: Marketing Plan
|
|
KEYWORDS:
|
Bloom’s: Analysis
|
|
DATE CREATED:
|
12/8/2017 8:13 AM
|
|
DATE MODIFIED:
|
12/8/2017 8:15 AM
|
|
|
37. National firms started putting
names on their products because:
|
|
a.
|
it would increase the economies of scale of their
product.
|
|
|
b.
|
their incomes were protected by the principle of
unlimited liability.
|
|
|
c.
|
brands commanded a higher price than commodities.
|
|
|
d.
|
strict government regulations required them to do so.
|
|
ANSWER:
|
c
|
|
POINTS:
|
1
|
|
DIFFICULTY:
|
Moderate
|
|
QUESTION TYPE:
|
Multiple Choice
|
|
HAS VARIABLES:
|
False
|
|
LEARNING OBJECTIVES:
|
AIBP.OGUI.19.3-1
|
|
NATIONAL STANDARDS:
|
United States – BUSPROG: Analytic
|
|
STATE STANDARDS:
|
United States – OH – DISC: Strategy
|
|
KEYWORDS:
|
Bloom’s: Comprehension
|
|
DATE CREATED:
|
12/8/2017 8:16 AM
|
|
DATE MODIFIED:
|
12/8/2017 8:18 AM
|
|
|
38. By the late 1800s,
manufacturers were developing brand names. This helped them:
|
|
a.
|
steer clear from advertising their products.
|
|
|
b.
|
lower their economies of scale.
|
|
|
c.
|
gain power.
|
|
|
d.
|
lower their prices of products.
|
|
ANSWER:
|
c
|
|
POINTS:
|
1
|
|
DIFFICULTY:
|
Moderate
|
|
QUESTION TYPE:
|
Multiple Choice
|
|
HAS VARIABLES:
|
False
|
|
LEARNING OBJECTIVES:
|
AIBP.OGUI.19.3-1
|
|
NATIONAL STANDARDS:
|
United States – BUSPROG: Analytic
|
|
STATE STANDARDS:
|
United States – OH – DISC: Strategy
|
|
KEYWORDS:
|
Bloom’s: Comprehension
|
|
DATE CREATED:
|
12/8/2017 8:18 AM
|
|
DATE MODIFIED:
|
12/8/2017 8:25 AM
|
|
|
39. How did early marketers
establish a degree of power with their brands?
|
|
a.
|
By getting consumers to identify them and pay higher
prices for them
|
|
|
b.
|
By creating normal and ordinary products so that
consumers would easily accept them
|
|
|
c.
|
By motivating general stores and grocers to replace
branded products with unmarked products
|
|
|
d.
|
By reducing their prices of products
|
|
ANSWER:
|
a
|
|
POINTS:
|
1
|
|
DIFFICULTY:
|
Moderate
|
|
QUESTION TYPE:
|
Multiple Choice
|
|
HAS VARIABLES:
|
False
|
|
LEARNING OBJECTIVES:
|
AIBP.OGUI.19.3-1
|
|
NATIONAL STANDARDS:
|
United States – BUSPROG: Analytic
|
|
STATE STANDARDS:
|
United States – OH – DISC: Strategy
|
|
KEYWORDS:
|
Bloom’s: Comprehension
|
|
DATE CREATED:
|
12/8/2017 8:26 AM
|
|
DATE MODIFIED:
|
12/8/2017 8:28 AM
|
|
|
40. Which of the following is true
about advertisements in the preindustrialization era?
|
|
a.
|
The advertisements were published in magazines.
|
|
|
b.
|
The advertisements in dailies were the most popular.
|
|
|
c.
|
The advertisements ushered in a dominant consumer
culture.
|
|
|
d.
|
The messages were informational in nature.
|
|
ANSWER:
|
d
|
|
POINTS:
|
1
|
|
DIFFICULTY:
|
Easy
|
|
QUESTION TYPE:
|
Multiple Choice
|
|
HAS VARIABLES:
|
False
|
|
LEARNING OBJECTIVES:
|
AIBP.OGUI.19.3-2
|
|
NATIONAL STANDARDS:
|
United States – BUSPROG: Analytic
|
|
STATE STANDARDS:
|
United States – OH – DISC: Promotion
|
|
KEYWORDS:
|
Bloom’s: Comprehension
|
|
DATE CREATED:
|
12/8/2017 8:28 AM
|
|
DATE MODIFIED:
|
12/8/2017 8:31 AM
|
|
|
41. During the
preindustrialization era, advertisements appeared in .
|
|
a.
|
magazines
|
|
|
b.
|
dailies
|
|
|
c.
|
newsbooks
|
|
|
d.
|
periodicals
|
|
ANSWER:
|
c
|
|
POINTS:
|
1
|
|
DIFFICULTY:
|
Easy
|
|
QUESTION TYPE:
|
Multiple Choice
|
|
HAS VARIABLES:
|
False
|
|
LEARNING OBJECTIVES:
|
AIBP.OGUI.19.3-2
|
|
NATIONAL STANDARDS:
|
United States – BUSPROG: Analytic
|
|
STATE STANDARDS:
|
United States – OH – DISC: Promotion
|
|
KEYWORDS:
|
Bloom’s: Knowledge
|
|
DATE CREATED:
|
12/8/2017 8:31 AM
|
|
DATE MODIFIED:
|
12/8/2017 8:34 AM
|
|
|
42. During the ,
advertising messages were primarily informational in nature.
|
|
a.
|
preindustrialization era (pre-1800)
|
|
|
b.
|
designer era (1980 to 1992)
|
|
|
c.
|
P.T. Barnum era (1875 to 1918)
|
|
|
d.
|
1920s (1918 to 1929)
|
|
ANSWER:
|
a
|
|
POINTS:
|
1
|
|
DIFFICULTY:
|
Easy
|
|
QUESTION TYPE:
|
Multiple Choice
|
|
HAS VARIABLES:
|
False
|
|
LEARNING OBJECTIVES:
|
AIBP.OGUI.19.3-2
|
|
NATIONAL STANDARDS:
|
United States – BUSPROG: Analytic
|
|
STATE STANDARDS:
|
United States – OH – DISC: Promotion
|
|
KEYWORDS:
|
Bloom’s: Knowledge
|
|
DATE CREATED:
|
12/8/2017 8:34 AM
|
|
DATE MODIFIED:
|
12/8/2017 8:37 AM
|
|
|
43. In the mid-1800s, advertising
was done primarily through ______.
|
|
a.
|
radio broadcasts
|
|
|
b.
|
dailies
|
|
|
c.
|
infomercials
|
|
|
d.
|
magazines
|
|
ANSWER:
|
b
|
|
POINTS:
|
1
|
|
DIFFICULTY:
|
Easy
|
|
QUESTION TYPE:
|
Multiple Choice
|
|
HAS VARIABLES:
|
False
|
|
LEARNING OBJECTIVES:
|
AIBP.OGUI.19.3-2
|
|
NATIONAL STANDARDS:
|
United States – BUSPROG: Analytic
|
|
STATE STANDARDS:
|
United States – OH – DISC: Promotion
|
|
KEYWORDS:
|
Bloom’s: Knowledge
|
|
DATE CREATED:
|
12/11/2017 11:05 PM
|
|
DATE MODIFIED:
|
12/11/2017 11:08 PM
|
|
|
44. The expansion of newspaper
circulation in America was fostered by:
|
|
a.
|
traveling circuses, carnivals, and theatrical
performances.
|
|
|
b.
|
increased interest among readers for television program listings.
|
|
|
c.
|
extended railroads and growing urban centers.
|
|
|
d.
|
highly differentiated but unbranded products.
|
|
ANSWER:
|
c
|
|
POINTS:
|
1
|
|
DIFFICULTY:
|
Easy
|
|
QUESTION TYPE:
|
Multiple Choice
|
|
HAS VARIABLES:
|
False
|
|
LEARNING OBJECTIVES:
|
AIBP.OGUI.19.3-2
|
|
NATIONAL STANDARDS:
|
United States – BUSPROG: Analytic
|
|
STATE STANDARDS:
|
United States – OH – DISC: Promotion
|
|
KEYWORDS:
|
Bloom’s: Knowledge
|
|
DATE CREATED:
|
12/11/2017 11:08 PM
|
|
DATE MODIFIED:
|
12/11/2017 11:10 PM
|
|
|
45. Which of the following is true
about advertising in the industrialization era?
|
|
a.
|
Banks considered advertising to be a sign of financial
weakness.
|
|
|
b.
|
Strict laws on advertising prevented advertisers from
lying about their products.
|
|
|
c.
|
Advertising was considered as prestigious by most
segments in a society.
|
|
|
d.
|
Advertisements appeared solely in the form of newsbooks.
|
|
ANSWER:
|
a
|
|
POINTS:
|
1
|
|
DIFFICULTY:
|
Moderate
|
|
QUESTION TYPE:
|
Multiple Choice
|
|
HAS VARIABLES:
|
False
|
|
LEARNING OBJECTIVES:
|
AIBP.OGUI.19.3-2
|
|
NATIONAL STANDARDS:
|
United States – BUSPROG: Analytic
|
|
STATE STANDARDS:
|
United States – OH – DISC: Promotion
|
|
KEYWORDS:
|
Bloom’s: Comprehension
|
|
DATE CREATED:
|
12/11/2017 11:10 PM
|
|
DATE MODIFIED:
|
12/11/2017 11:12 PM
|
|
|
46. By the early 1900s, the “power
of advertising” was based on the reality that consumers:
|
|
a.
|
believe that branding was no longer the norm.
|
|
|
b.
|
like durable, reliable products with a no-frills advertising
style.
|
|
|
c.
|
are willing to pay more money for brands.
|
|
|
d.
|
see advertising suspiciously that tempt them into
excessive consumption.
|
|
ANSWER:
|
c
|
|
POINTS:
|
1
|
|
DIFFICULTY:
|
Moderate
|
|
QUESTION TYPE:
|
Multiple Choice
|
|
HAS VARIABLES:
|
False
|
|
LEARNING OBJECTIVES:
|
AIBP.OGUI.19.3-2
|
|
NATIONAL STANDARDS:
|
United States – BUSPROG: Analytic
|
|
STATE STANDARDS:
|
United States – OH – DISC: Customer
|
|
KEYWORDS:
|
Bloom’s: Comprehension
|
|
DATE CREATED:
|
12/11/2017 11:12 PM
|
|
DATE MODIFIED:
|
12/11/2017 11:14 PM
|
|
|
47. Ads for products during the
“P.T. Barnum Era” (1875 to 1918) were characterized by:
|
|
a.
|
a bold and garish style filled with incredible claims.
|
|
|
b.
|
a no-frills advertising style.
|
|
|
c.
|
simple ads with information and truthful claims.
|
|
|
d.
|
informational messages in the dailies.
|
|
ANSWER:
|
a
|
|
POINTS:
|
1
|
|
DIFFICULTY:
|
Moderate
|
|
QUESTION TYPE:
|
Multiple Choice
|
|
HAS VARIABLES:
|
False
|
|
LEARNING OBJECTIVES:
|
AIBP.OGUI.19.3-2
|
|
NATIONAL STANDARDS:
|
United States – BUSPROG: Analytic
|
|
STATE STANDARDS:
|
United States – OH – DISC: Promotion
|
|
KEYWORDS:
|
Bloom’s: Comprehension
|
|
DATE CREATED:
|
12/11/2017 11:15 PM
|
|
DATE MODIFIED:
|
12/11/2017 11:17 PM
|
|
|
48. Why did women become the
primary target for advertisers in the 1920s?
|
|
a.
|
They enjoyed a significantly higher standard of living
than men.
|
|
|
b.
|
They made most of the purchasing decisions for the
household.
|
|
|
c.
|
Public pleasure was considered more of a sin than in the
Victorian era.
|
|
|
d.
|
The chain of needs existed mainly more women, and not
men.
|
|
ANSWER:
|
b
|
|
POINTS:
|
1
|
|
DIFFICULTY:
|
Easy
|
|
QUESTION TYPE:
|
Multiple Choice
|
|
HAS VARIABLES:
|
False
|
|
LEARNING OBJECTIVES:
|
AIBP.OGUI.19.3-2
|
|
NATIONAL STANDARDS:
|
United States – BUSPROG: Analytic
|
|
STATE STANDARDS:
|
United States – OH – DISC: Strategy
|
|
KEYWORDS:
|
Bloom’s: Comprehension
|
|
DATE CREATED:
|
12/11/2017 11:17 PM
|
|
DATE MODIFIED:
|
12/11/2017 11:19 PM
|
|
|
49. Ads in the 1920s showed slices
of life in a way that depicted:
|
|
a.
|
garish designs illustrating unrealistic situations.
|
|
|
b.
|
ads that were purely informational in nature.
|
|
|
c.
|
how consumers should have a good time.
|
|
|
d.
|
less visual ads than in the past.
|
|
ANSWER:
|
c
|
|
POINTS:
|
1
|
|
DIFFICULTY:
|
Moderate
|
|
QUESTION TYPE:
|
Multiple Choice
|
|
HAS VARIABLES:
|
False
|
|
LEARNING OBJECTIVES:
|
AIBP.OGUI.19.3-2
|
|
NATIONAL STANDARDS:
|
United States – BUSPROG: Analytic
|
|
STATE STANDARDS:
|
United States – OH – DISC: Promotion
|
|
KEYWORDS:
|
Bloom’s: Comprehension
|
|
DATE CREATED:
|
12/11/2017 11:19 PM
|
|
DATE MODIFIED:
|
12/11/2017 11:21 PM
|
|
|
50. Which of the following
advertising agencies dominated the 1920’s ad industry?
|
|
a.
|
Doyle Dane Bernbach
|
|
|
b.
|
J. Walter Thompson
|
|
|
c.
|
Leo Burnett
|
|
|
d.
|
Wells Rich and Green
|
|
ANSWER:
|
b
|
|
POINTS:
|
1
|
|
DIFFICULTY:
|
Easy
|
|
QUESTION TYPE:
|
Multiple Choice
|
|
HAS VARIABLES:
|
False
|
|
LEARNING OBJECTIVES:
|
AIBP.OGUI.19.3-2
|
|
NATIONAL STANDARDS:
|
United States – BUSPROG: Analytic
|
|
STATE STANDARDS:
|
United States – OH – DISC: Promotion
|
|
KEYWORDS:
|
Bloom’s: Knowledge
|
|
DATE CREATED:
|
12/11/2017 11:22 PM
|
|
DATE MODIFIED:
|
12/11/2017 11:24 PM
|
|
|
51. Which of the following types
of advertisements evolved during the 1920s?
|
|
a.
|
Demonstration
|
|
|
b.
|
Research-based
|
|
|
c.
|
Endorsement
|
|
|
d.
|
Slice-of-life
|
|
ANSWER:
|
d
|
|
POINTS:
|
1
|
|
DIFFICULTY:
|
Easy
|
|
QUESTION TYPE:
|
Multiple Choice
|
|
HAS VARIABLES:
|
False
|
|
LEARNING OBJECTIVES:
|
AIBP.OGUI.19.3-2
|
|
NATIONAL STANDARDS:
|
United States – BUSPROG: Analytic
|
|
STATE STANDARDS:
|
United States – OH – DISC: Promotion
|
|
KEYWORDS:
|
Bloom’s: Knowledge
|
|
DATE CREATED:
|
12/11/2017 11:24 PM
|
|
DATE MODIFIED:
|
12/11/2017 11:26 PM
|
|
|
52. During which era were big
businesses and advertising viewed with suspicion?
|
|
a.
|
The Depression (1929 to 1941)
|
|
|
b.
|
1920s (1918 to 1929)
|
|
|
c.
|
The P.T. Barnum Era (1875 to 1918)
|
|
|
d.
|
The Designer Era (1980 to 1992)
|
|
ANSWER:
|
a
|
|
POINTS:
|
1
|
|
DIFFICULTY:
|
Moderate
|
|
QUESTION TYPE:
|
Multiple Choice
|
|
HAS VARIABLES:
|
False
|
|
LEARNING OBJECTIVES:
|
AIBP.OGUI.19.3-2
|
|
NATIONAL STANDARDS:
|
United States – BUSPROG: Analytic
|
|
STATE STANDARDS:
|
United States – OH – DISC: Promotion
|
|
KEYWORDS:
|
Bloom’s: Comprehension
|
|
DATE CREATED:
|
12/11/2017 11:26 PM
|
|
DATE MODIFIED:
|
12/11/2017 11:28 PM
|
|
|
53. Which of the following is true
about advertising during the Great Depression?
|
|
a.
|
Advertising found respectability, fame, and glamour
during this era.
|
|
|
b.
|
Consumers believed that ads helped them choose the right
product.
|
|
|
c.
|
Advertisers adopted a tough, no-frills advertising
style.
|
|
|
d.
|
Consumers believed blindly in advertisements and brands.
|
|
ANSWER:
|
c
|
|
POINTS:
|
1
|
|
DIFFICULTY:
|
Moderate
|
|
QUESTION TYPE:
|
Multiple Choice
|
|
HAS VARIABLES:
|
False
|
|
LEARNING OBJECTIVES:
|
AIBP.OGUI.19.3-2
|
|
NATIONAL STANDARDS:
|
United States – BUSPROG: Analytic
|
|
STATE STANDARDS:
|
United States – OH – DISC: Promotion
|
|
KEYWORDS:
|
Bloom’s: Comprehension
|
|
DATE CREATED:
|
12/11/2017 11:28 PM
|
|
DATE MODIFIED:
|
12/11/2017 11:30 PM
|
|
|
54. Beginning in 1938, the U.S
Congress began to pass real advertising reform, including a law banning
“deceptive acts of commerce.” This meant that advertisers were now:
|
|
a.
|
expected to promote family values.
|
|
|
b.
|
banned from advertising cigarettes and alcohol.
|
|
|
c.
|
held liable for making false claims.
|
|
|
d.
|
banned from using inappropriate sexual content.
|
|
ANSWER:
|
c
|
|
POINTS:
|
1
|
|
DIFFICULTY:
|
Moderate
|
|
QUESTION TYPE:
|
Multiple Choice
|
|
HAS VARIABLES:
|
False
|
|
LEARNING OBJECTIVES:
|
AIBP.OGUI.19.3-2
|
|
NATIONAL STANDARDS:
|
United States – BUSPROG: Ethics
|
|
STATE STANDARDS:
|
United States – OH – DISC: Promotion
|
|
KEYWORDS:
|
Bloom’s: Comprehension
|
|
DATE CREATED:
|
12/11/2017 11:31 PM
|
|
DATE MODIFIED:
|
12/11/2017 11:33 PM
|
|
|
55. For advertisers, one main
difference between the period immediately after World War I and the period
immediately following World War II was that, after World War I, .
|
|
a.
|
advertising was distrusted by people
|
|
|
b.
|
rigid government regulations were established for ads
|
|
|
c.
|
ads were classy and sophisticated
|
|
|
d.
|
ads were subtle and clutter-free
|
|
ANSWER:
|
a
|
|
POINTS:
|
1
|
|
DIFFICULTY:
|
Challenging
|
|
QUESTION TYPE:
|
Multiple Choice
|
|
HAS VARIABLES:
|
False
|
|
LEARNING OBJECTIVES:
|
AIBP.OGUI.19.3-2
|
|
NATIONAL STANDARDS:
|
United States – BUSPROG: Analytic
|
|
STATE STANDARDS:
|
United States – OH – DISC: Promotion
|
|
KEYWORDS:
|
Bloom’s: Analysis
|
|
DATE CREATED:
|
12/11/2017 11:34 PM
|
|
DATE MODIFIED:
|
12/11/2017 11:36 PM
|
|
|
56. During which of the following
eras did consumer culture become the new normal, a permanent central feature
of society?
|
|
a.
|
The Depression (1929 to 1941)
|
|
|
b.
|
World War II and the 1950s (1942 to 1960)
|
|
|
c.
|
The Preindustrialization Era (Pre-1800)
|
|
|
d.
|
The Era of Industrialization (1800 to 1875)
|
|
ANSWER:
|
b
|
|
POINTS:
|
1
|
|
DIFFICULTY:
|
Moderate
|
|
QUESTION TYPE:
|
Multiple Choice
|
|
HAS VARIABLES:
|
False
|
|
LEARNING OBJECTIVES:
|
AIBP.OGUI.19.3-2
|
|
NATIONAL STANDARDS:
|
United States – BUSPROG: Analytic
|
|
STATE STANDARDS:
|
United States – OH – DISC: Promotion
|
|
KEYWORDS:
|
Bloom’s: Comprehension
|
|
DATE CREATED:
|
12/11/2017 11:36 PM
|
|
DATE MODIFIED:
|
12/11/2017 11:38 PM
|
|
|
57. During the 1950s, Americans
began to fear:
|
|
a.
|
that they were being seduced by subliminal advertising.
|
|
|
b.
|
that ads were not based on modern science.
|
|
|
c.
|
purchasing unbranded goods.
|
|
|
d.
|
that the consumer culture was disappearing.
|
|
ANSWER:
|
a
|
|
POINTS:
|
1
|
|
DIFFICULTY:
|
Easy
|
|
QUESTION TYPE:
|
Multiple Choice
|
|
HAS VARIABLES:
|
False
|
|
LEARNING OBJECTIVES:
|
AIBP.OGUI.19.3-2
|
|
NATIONAL STANDARDS:
|
United States – BUSPROG: Analytic
|
|
STATE STANDARDS:
|
United States – OH – DISC: Customer
|
|
KEYWORDS:
|
Bloom’s: Knowledge
|
|
DATE CREATED:
|
12/11/2017 11:39 PM
|
|
DATE MODIFIED:
|
12/11/2017 11:41 PM
|
|
|
58. How were women depicted by
advertisers in the 1950s?
|
|
a.
|
As free spirits with new-found equality and respect
|
|
|
b.
|
As prominent members of the business community
|
|
|
c.
|
As leading men in large multinational companies
|
|
|
d.
|
As following strict gender roles and sexual norms
|
|
ANSWER:
|
d
|
|
POINTS:
|
1
|
|
DIFFICULTY:
|
Easy
|
|
QUESTION TYPE:
|
Multiple Choice
|
|
HAS VARIABLES:
|
False
|
|
LEARNING OBJECTIVES:
|
AIBP.OGUI.19.3-2
|
|
NATIONAL STANDARDS:
|
United States – BUSPROG: Analytic
|
|
STATE STANDARDS:
|
United States – OH – DISC: Promotion
|
|
KEYWORDS:
|
Bloom’s: Knowledge
|
|
DATE CREATED:
|
12/11/2017 11:41 PM
|
|
DATE MODIFIED:
|
12/11/2017 11:43 PM
|
|
|
59. Who added to the fear and
hysteria over advertising in the 1950s?
|
|
a.
|
Bruce Barton and his book called The Man Nobody Knows
|
|
|
b.
|
Helen Resor and James Webb Young from the J. Walter
Thompson advertising agency
|
|
|
c.
|
James Vicary’s false claim about the effect of
subliminal messages
|
|
|
d.
|
Heads of advertising agencies, Leo Burnett and David
Ogilvy
|
|
ANSWER:
|
c
|
|
POINTS:
|
1
|
|
DIFFICULTY:
|
Moderate
|
|
QUESTION TYPE:
|
Multiple Choice
|
|
HAS VARIABLES:
|
False
|
|
LEARNING OBJECTIVES:
|
AIBP.OGUI.19.3-2
|
|
NATIONAL STANDARDS:
|
United States – BUSPROG: Analytic
|
|
STATE STANDARDS:
|
United States – OH – DISC: Customer
|
|
KEYWORDS:
|
Bloom’s: Knowledge
|
|
DATE CREATED:
|
12/11/2017 11:44 PM
|
|
DATE MODIFIED:
|
12/11/2017 11:46 PM
|
|
|
60. Which of the following is true
about advertisements in the 1960s?
|
|
a.
|
The emphasis in advertising turned from creative
products to ancillary services.
|
|
|
b.
|
Advertising discouraged consumption and was no longer a
symbol of consumption.
|
|
|
c.
|
The advertisements were bold, garish, and
carnival-esque.
|
|
|
d.
|
There was an emphasis on art, inspiration, and
intuition.
|
|
ANSWER:
|
d
|
|
POINTS:
|
1
|
|
DIFFICULTY:
|
Moderate
|
|
QUESTION TYPE:
|
Multiple Choice
|
|
HAS VARIABLES:
|
False
|
|
LEARNING OBJECTIVES:
|
AIBP.OGUI.19.3-2
|
|
NATIONAL STANDARDS:
|
United States – BUSPROG: Analytic
|
|
STATE STANDARDS:
|
United States – OH – DISC: Creativity
|
|
KEYWORDS:
|
Bloom’s: Comprehension
|
|
DATE CREATED:
|
12/11/2017 11:46 PM
|
|
DATE MODIFIED:
|
12/11/2017 11:48 PM
|
|
|
61. Which of the following were
among the four agencies most noted for their role in the creative revolution
of the 1960s?
|
|
a.
|
Doyle Dane Bernbach and Wells Rich and Green
|
|
|
b.
|
J. Walter Thompson and N. W. Ayer
|
|
|
c.
|
BBDO
|
|
|
d.
|
Ted Bates agency and Lord and Thomas
|
|
ANSWER:
|
a
|
|
POINTS:
|
1
|
|
DIFFICULTY:
|
Moderate
|
|
QUESTION TYPE:
|
Multiple Choice
|
|
HAS VARIABLES:
|
False
|
|
LEARNING OBJECTIVES:
|
AIBP.OGUI.19.3-2
|
|
NATIONAL STANDARDS:
|
United States – BUSPROG: Analytic
|
|
STATE STANDARDS:
|
United States – OH – DISC: Promotion
|
|
KEYWORDS:
|
Bloom’s: Knowledge
|
|
DATE CREATED:
|
12/11/2017 11:49 PM
|
|
DATE MODIFIED:
|
12/11/2017 11:51 PM
|
|
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