Business Driven Information Systems Paige Baltzan 6th Edition

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Business Driven Information Systems, 6e (Baltzan)

Chapter 3 Ebusiness: Electronic Business Value

1) Disruptive technology tends to provide us with better, faster, and cheaper products.

2) Disruptive and new technologies typically cut into the low-end of the marketplace and eventually evolve to displace high-end competitors and their reigning technologies.

3) Dell computer ranks highest on the list for expecting returns from new investments.

4) In terms of disruptive technology what is best for an organization’s current business could ruin it in the long term.

5) Ebusiness is the buying and selling of goods and services over the Internet.

6) Ebusiness is something that a business can just go out and buy.

7) Future managers and workers need to understand the benefits MIS and ebusiness can offer a company if it wants to take advantage of sustaining technologies.

8) A disruptive technology is a new way of doing things that initially does not meet the needs of existing customers.

9) A sustaining technology produces an improved product customers are eager to buy, such as a faster car or larger hard drive.

10) A sustaining technology is a new way of doing things that initially does not meet the needs of existing customers.

11) A disruptive technology produces an improved product customers are eager to buy, such as a faster car or larger hard drive.

12) Universal resource locator (URL) contains the address of a file or resource on the web such as www.apple.com or www.microsoft.com.

13) URL shortening is the translation of a long URL into an abbreviated alternative that redirects to the longer URL.

14) URL shortening is the address of a file or resource on the web such as www.apple.com or www.microsoft.com.

15) HTML 5 is the current version of HTML that delivers everything from animation to graphics and music to movies; it can also be used to build complicated web applications and works across platforms, including a PC, tablet, smartphone, or smart TV.

16) HTML 3 is the current version of HTML that delivers everything from animation to graphics and music to movies; it can also be used to build complicated web applications and works across platforms, including a PC, tablet, smartphone, or smart TV.

17) World Wide Web Consortium (W3C) is an international community that develops open standards to ensure the long-term growth of the Web ( www.w3.org).

18) Internet Corporation for Assigned Names and Numbers (ICANN) is an international community that develops open standards to ensure the long-term growth of the Web.

19) Internet Corporation for Assigned Names and Numbers (ICANN) is a nonprofit organization that has assumed the responsibility for Internet Protocol (IP) address space allocation, protocol parameter assignment, domain name system management, and root server system management functions previously performed under U.S. government contract.

20) World Wide Web Consortium (W3C) is a nonprofit organization that has assumed the responsibility for Internet Protocol (IP) address space allocation, protocol parameter assignment, domain name system management, and root server system management functions previously performed under U.S. government contract.

21) The Innovator’s Dilemma, a book by Clayton Christensen, discusses how established companies can take advantage of disruptive technologies without hindering existing relationships with customers, partners, and stakeholders.

22) The Internet provides access to Internet information through documents including text, graphics, audio, and video files that use a special formatting language called HTML.

23) The WWW provides access to Internet information through documents including text, graphics, audio, and video files that use a special formatting language called HTML.

24) The Internet is a massive network that connects computers all over the world and allows them to communicate with one another.

25) Hypertext markup language (HTML) links documents, allowing users to move from one to another simply by clicking on a hot spot or link.

26) The WWW, such as Internet Explorer or Mozilla’s Firefox, allow users to access organization systems.

27) Hypertext transport protocol (HTTP) is the Internet protocol web browsers use to request and display web pages using universal resource locators.

28) A universal resource locator (URL) is the address of a file or resource on the web such as www.apple.com.

29) A universal resource locator (URL) identifies a URL address and in the previous example apple.com is the domain name.

30) URLs use domain names to identify particular websites.

31) Domain name hosting (web hosting) is a service that allows the owner of a domain name to maintain a simple website and provide email capacity.

32) A URL is a program that runs within another application such as a website.

33) Ecommerce is the buying and selling of goods and services over the Internet. Ecommerce refers only to online transactions.

34) Ecommerce includes ebusiness along with all activities related to internal and external business operations such as servicing customer accounts, collaborating with partners, and exchanging real-time information. During Web 1.0, entrepreneurs began creating the first forms of ecommerce.

35) A paradigm shift occurs when a new radical form of business enters the market that reshapes the way companies and organizations behave.

36) A few examples of ebusiness advantages can include opening new markets, reducing costs, and expanding global reach.

37) Intermediaries occur when a customer sells directly to another customer online cutting out the intermediary.

38) Interactivity measures advertising effectiveness by counting visitor interactions with the target ad, including time spent viewing the ad, number of pages viewed, and number of repeat visits to the advertisement.

39) Information richness refers to the depth and breadth of details contained in a piece of textual, graphic, audio, or video information.

40) Information richness measures the number of people a firm can communicate with all over the world.

41) Mass customization is the ability of an organization to tailor its products or services to the customers’ specifications. For example, customers can order M&M’s in special colors or with customized sayings such as “Marry Me.”

42) Mass customization occurs when a company knows enough about a customer’s likes and dislikes that it can fashion offers more likely to appeal to that person, say by tailoring its website to individuals or groups based on profile information, demographics, or prior transactions.

43) Cybermediation refers to the creation of new kinds of intermediaries that simply could not have existed before the advent of ebusiness, including comparison-shopping sites such as Kelkoo and bank account aggregation services such as Citibank.

44) In reintermediation steps are removed from the value chain as new players find ways to add value to the business process.

45) Information reach refers to the number of people a business can communicate with, on a global basis.

46) An ebusiness model is a plan that details how a company creates, delivers, and generates revenues.

47) Content providers are companies that generate revenue by providing digital content such as news, music, photos, or videos and examples include Netflix and iTunes.

48) Transaction brokers process online sales transactions.

49) Business-to-consumer applies to any business that sells its products or services directly to consumers online.

50) A click-and-motor business operates on the Internet only without a physical store.

51) The majority of eBay’s customers are using a business-to-business (B2B. ebusiness model.

52) A business model is a plan that details how a company creates, delivers, and generates revenues.

53) A business model is a plan that details how a company creates, delivers, and generates revenues on the Internet.

54) Dot-com was the original term for a company operating on the Internet.

55) A search engine is website software that finds other pages based on keyword matching similar to Google.

56) Search engine ranking evaluates variables that search engines use to determine where a URL appears on the list of search results.

57) Adwords are keywords that advertisers choose to pay for and appear as sponsored links on the Google results pages.

58) Search engine optimization are keywords that advertisers choose to pay for and appear as sponsored links on the Google results pages.

59) Pay-per-call are keywords that advertisers choose to pay for and appear as sponsored links on the Google results pages.

60) Search engine optimization (SEO) combines art along with science to determine how to make URLs more attractive to search engines resulting in higher search engine ranking.

61) Pay-per-call generates revenue each time a user clicks on a link to a retailer’s website.

62) Pay-per-click generates revenue each time a user clicks on a link that takes the user directly to an online agent waiting for a call.

63) Pay-per-conversion generates revenue each time a website visitor is converted to a customer.

64) A webinar is a form of Web conferencing, which blends videoconferencing with document sharing and allows the user to deliver a presentation over the Web to a group of geographically dispersed participants.

65) Many businesses are using instant messaging as a way to answer and resolve questions or problems quickly.

66) An Internet service provider (ISP) is a company that provides access to the Internet for a monthly fee.

67) Real-time communication occurs when a system updates information at the same rate it receives it.

68) Instant messaging (IMing) is a service that enables instant or real-time communication between people.

69) Instant messaging converts an audio broadcast to a digital music player.

70) A videoconference allows people at two or more locations to interact via two-way video and audio transmissions simultaneously as well as share documents, data, computer displays, and whiteboards. Point-to-point videoconferences connect two people, and multipoint conferences connect more than two people at multiple locations.

71) Managing consumer trust is not a challenge for ebusinesses participants as the Internet has numerous security technologies in place to completely protect consumers and their online transactions.

72) The Internet marketplace is free of most forms of traditional sales tax.

73) The Internet uses such strong security technologies that ensuring consumer protection is not a challenge for ebusinesses.

74) Web 2.0 is the next generation of Internet that uses a more mature, distinctive communications platform characterized by new qualities such as collaboration, sharing, and free.

75) Source code is software made available free for any third party to review and modify.

76) The most common form of collective intelligence found outside the organization is crowdsourcing, or the wisdom of the crowd.

77) An open system consists of nonproprietary hardware and software based on publicly known standards that allows third parties to create add-on products to plug into or interoperate with the system.

78) An open system contains instructions written by a programmer specifying the actions to be performed by computer software.

79) Open source refers to any software whose source code is made available free (not on a fee or licensing basis as in ebusiness) for any third party to review and modify.

80) User-contributed content (or user-generated content) is created and updated by many users for many users.

81) User-contributed content is a set of tools that supports the work of teams or groups by facilitating the sharing and flow of information.

82) Open systems tap into the core knowledge of all employees, partners, and customers.

83) Closed source is any proprietary software licensed under exclusive legal right of the copyright holder.

84) Native advertising is an online marketing concept in which the advertiser attempts to gain attention by providing content in the context of the user’s experience in terms of its content, format, style, or placement.

85) Open source is any proprietary software licensed under exclusive legal right of the copyright holder.

86) Closed source is an online marketing concept in which the advertiser attempts to gain attention by providing content in the context of the user’s experience in terms of its content, format, style, or placement.

87) Knowledge can be a real competitive advantage for an organization. The most common form of collective intelligence found inside the organization is knowledge management (KM), which involves capturing, classifying, evaluating, retrieving, and sharing information assets in a way that provides context for effective decisions and actions.

88) Crowdfunding sources capital for a project by raising many small amounts from a large number of individuals, typically via the Internet.

89) Native advertising sources capital for a project by raising many small amounts from a large number of individuals, typically via the Internet.

90) The primary objective of knowledge management is to be sure that a company’s knowledge of facts, sources of information, and solutions are readily available to all employees whenever it is needed.

91) A knowledge management system (KMS) supports the capturing, organization, and dissemination of knowledge (i.e., know-how) throughout an organization. KMS can distribute an organization’s knowledge base by interconnecting people and digitally gathering their expertise.

92) Tacit knowledge consists of anything that can be documented, archived, and codified, often with the help of MIS. Examples of tacit knowledge are assets such as patents, trademarks, business plans, marketing research, and customer lists.

93) Explicit knowledge is the knowledge contained in people’s heads. The challenge inherent in explicit knowledge is figuring out how to recognize, generate, share, and manage knowledge that resides in people’s heads.

94) Social media refers to websites that rely on user participation and user-contributed content, such as Facebook, YouTube, and Digg.

95) Social tagging is similar to taxonomy except that crowdsourcing determines the tags or keyword-based classification system.

96) A hashtag is a keyword or phrase used to identify a topic and is preceded by a hash or pound sign (#). For example, the hashtag #sandiegofire helped coordinate emergency responses to a fire.

97) Social graphs represent the interconnection of relationships in a social network.

98) A social graph is a keyword or phrase used to identify a topic and is preceded by a hash or pound sign (#).

99) A hashtag represent the interconnection of relationships in a social network.

100) A social network is an application that connects people by matching profile information. Providing individuals with the ability to network is by far one of the greatest advantages of Business 2.0.

101) Social networking is the practice of expanding your business and/or social contacts by constructing a personal network.

102) Social media maps group contacts (personal and professional) identifying who knows each other and who works together. In a company it can provide a vision of how employees work together.

103) Tags are specific keywords or phrases incorporated into website content for means of classification or taxonomy.

104) Social tagging describes the collaborative activity of marking shared online content with keywords or tags as a way to organize it for future navigation, filtering, or search.

105) A social bookmark is a locally stored URL or the address of a file or Internet page saved as a shortcut.

106) Social bookmarking allows users to share, organize, search, and manage bookmarks.

107) The three Business 2.0 communication and collaboration tools a business can use to harness the power of people include blogs, wikis, and mashups.

108) A wiki is a Hawaiian word for quick and is a type of a collaborative Web page that allows users to add, remove, and change content.

109) RSS allows a website to constantly feed information and news to consumers instead of having the consumer search for it.

110) Microblogging is the practice of sending brief posts (140 to 200 characters) to a personal blog, either publicly or to a private group of subscribers who can read the posts as IMs or as text messages.

111) The network effect describes how products in a network increase in value to users as the number of users increases.

112) A mashup is a website or web application that uses content from more than one source to create a completely new product or service.

113) A selfie is a self-photograph placed on a social media website.

114) A hashtag is a self-photograph placed on a social media website.

115) An ezine is a magazine published only in electronic form on a computer network. Flipboard is a social-network aggregation, magazine-format application software for multiple devices that collects content from social media and other websites, presents it in magazine format, and allows users to flip through the content.

116) A selfie is a magazine published only in electronic form on a computer network.

117) Content used in mashups is typically sourced from an RSS, which is a set of routines, protocols, and tools for building software applications.

118) Open source and sharing are both advantages and disadvantages of Business 2.0.

119) Copyright laws protect collaborative websites like blogs and wikis allowing users to reuse material freely and easily.

120) Egovernment involves the use of strategies and technologies to transform government by improving the delivery of services and enhancing the quality of interaction between the citizen-consumer within all branches of government.

121) Web 3.0 refers to static text-based information websites.

122) Mobile banking and mobile sales are both a part of the emerging mbusiness.

123) Which of the following terms implies that organizations that cannot adapt to the new demands placed on them for surviving in the information age are doomed to extinction?

1. A) Collective intelligence

2. B) Digital Darwinism

3. C) Joint venture

4. D) Sole proprietorship

124) Which of the following produces an improved product customers are eager to buy, such as a faster car or larger hard drive?

1. A) Sustaining technology

2. B) Disruptive technology

3. C) Reputation system

4. D) Personalization

125) Which of the follow represents a form of disruptive technology?

1. A) Enter the marketplace at the low end

2. B) A new way of doing things that initially doesn’t meet the needs of existing customers

3. C) Tend to open new markets and destroy old ones

4. D) All of the above are included

126) Which of the following is a challenge of sustaining technology?

1. A) Provides a cheaper product for current customers

2. B) Provides a product that does not meet existing customer’s future needs

3. C) Provides a better product for current customers

4. D) Provides a faster product for current customers

127) Which of the following is not included in the top five companies that are expecting future growth to be generated from new investments?

1. A) Johnson & Johnson

2. B) Sears

3. C) Dell

4. D) None of the above

128) The Innovator’s Dilemma suggests that established companies can take advantage of ________ without hindering existing relationships with customers, partners, and stakeholders.

1. A) Sustaining technology

2. B) Existing investments

3. C) Collective intelligence

4. D) Disruptive technology

129) Which of the following began as an essential emergency military communications system operated by the U.S. Department of Defense (DARPA)?

1. A) Internet

2. B) Ecommerce

3. C) Ebusiness

4. D) WWW

130) Which of the following terms could you use synonymously when referring to the Web?

1. A) Network, Paradigm shift

2. B) URL, Domain Name

3. C) HTML, Internet

4. D) Web browser, Blog

131) At a local marketing firm, Steve is the lead Web developer and is responsible for working with customers on their Web designs, development, and graphics. Which of the following would be a critical skill Steve must have to be able to perform his job?

1. A) Understanding that he must create a unique domain name for each client

2. B) Being able to work with HTML

3. C) Understanding of the World Wide Web and how hyperlinks work

4. D) All of the above

132) Which of the following is not a reason for the explosive growth of the WWW?

1. A) Basic Web pages are easy to create and extremely flexible

2. B) The microcomputer revolution made it possible for an average person to own a computer

3. C) Digital Darwinism

4. D) The speed, convenience, and low cost of email

133) Which term describes the WWW during its first few years of operation between 1991 and 2003?

1. A) Web 1.0

2. B) Eshop

3. C) Open source

4. D) All of the above

134) What is the difference between ecommerce and ebusiness?

1. A) Ecommerce includes Internet network effects; ebusiness includes ecommerce and all activities related to internal and external business operations

2. B) Ecommerce is buying and selling of goods or services online; ebusiness includes ecommerce and all activities related to internal and external business operations

3. C) Ecommerce includes ecommerce and all activities related to internal and external business operations; ebusiness includes all of the of knowledge management systems

4. D) Ebusiness is buying and selling of goods or services online; ecommerce includes ecommerce and all activities related to internal and external business operations

135) What is the Internet protocol Web browsers use to request and display Web pages using universal resource locators?

1. A) Hypertext markup language (HTML)

2. B) URL

3. C) Hypertext transport protocol (HTTP)

4. D) DARPA

136) What is the current version of HTML that delivers everything from animation to graphics and music to movies?

1. A) HTML 5

2. B) URL 3

3. C) HTML 4

4. D) IICANN 5

137) What is an international community that develops open standards to ensure the long-term growth of the Web?

1. A) HTML 5

2. B) URL

3. C) World Wide Web Consortium (W3C)

4. D) Internet Corporation for Assigned Names and Numbers (ICANN)

138) What is a nonprofit organization that has assumed the responsibility for Internet Protocol (IP) address space allocation, protocol parameter assignment, domain name system management, and root server system management functions previously performed under U.S. government contract?

1. A) HTML 5

2. B) URL

3. C) World Wide Web Consortium

4. D) Internet Corporation for Assigned Names and Numbers (ICANN)

139) What is HTML 5?

1. A) Delivers everything from animation to graphics and music to movies

2. B) An international community that develops open standards to ensure the long-term growth of the Web.

3. C) A nonprofit organization that has assumed the responsibility for Internet Protocol (IP) address space allocation, protocol parameter assignment, and domain name system management.

4. D) The Internet protocol Web browsers use to request and display Web pages using universal resource locators.

140) What is the World Wide Web Consortium?

1. A) Delivers everything from animation to graphics and music to movies

2. B) An international community that develops open standards to ensure the long-term growth of the Web.

3. C) A nonprofit organization that has assumed the responsibility for Internet Protocol (IP) address space allocation, protocol parameter assignment, and domain name system management.

4. D) The Internet protocol Web browsers use to request and display Web pages using universal resource locators.

141) What is the Internet Corporation for Assigned Names and Numbers?

1. A) Delivers everything from animation to graphics and music to movies

2. B) An international community that develops open standards to ensure the long-term growth of the Web.

3. C) A nonprofit organization that has assumed the responsibility for Internet Protocol (IP) address space allocation, protocol parameter assignment, and domain name system management.

4. D) The Internet protocol Web browsers use to request and display Web pages using universal resource locators.

142) What allows user to access the WWW?

1. A) Web conferencing

2. B) Web browser

3. C) Web 2.0

4. D) Web business

143) Which of the following is a type of Web browser?

1. A) Microsoft Word and Excel

2. B) Internet Explorer and Mozilla Firefox

3. C) Facebook and MySpace

4. D) All of the above

144) What caused Polaroid to go bankrupt?

1. A) It failed to have innovative technology and a captive customer base

2. B) One-hour film processing and digital cameras stole its market share

3. C) People who want instant access to their pictures also want a third party involved

4. D) Internet websites such as Flickr and Facebook stole its market share

145) Many social media sites today allow you to customize your Web address, for example www.facebook.com/Womenwithdrive. What is an alternate name for a Web address such as www.apple.com?

1. A) Digital bookmark

2. B) Internet bookmark

3. C) Universal resource locator

4. D) Web browser

146) Many industries have been forced to change due to technology advances. Which of the below industries has felt the lowest amount of economic impact from ebusiness?

1. A) Auto industry

2. B) Retail industry

3. C) Travel industry

4. D) Waste or recycling industry

147) Universities were among some of the first users of the Internet. What was the Internet first called?

1. A) HTML

2. B) ARPANET

3. C) OPT

4. D) WWO

148) What is the address of a file or resource on the web such as www.apple.com?

1. A) Hypertext markup language

2. B) Web browser

3. C) Hypertext transport protocol

4. D) Universal resource locator

149) What links documents, allowing users to move from one to another simply by clicking on a hot spot or link?

1. A) Hypertext markup language

2. B) Web browser

3. C) Hypertext transport protocol

4. D) Universal resource locator

150) What allows users to access the WWW?

1. A) Hypertext markup language

2. B) Web browser

3. C) Hypertext transport protocol

4. D) Universal resource locator

151) What is the Internet protocol web browsers use to request and display web pages using universal resource locators?

1. A) Hypertext markup language

2. B) Web browser

3. C) Hypertext transport protocol

4. D) Universal resource locator

152) What identifies a URL address and in the previous example apple.com is the domain name. URLs use domain names to identify particular websites?

1. A) Domain name

2. B) Domain name hosting

3. C) Applet

4. D) Paradigm shift

153) What is a service that allows the owner of a domain name to maintain a simple website and provide email capacity?

1. A) Domain name

2. B) Domain name hosting

3. C) Applet

4. D) Paradigm shift

154) What is a program that runs within another application such as a website?

1. A) Domain name

2. B) Domain name hosting

3. C) Applet

4. D) Paradigm shift

155) What occurs when a new radical form of business enters the market that reshapes the way companies and organizations behave?

1. A) Domain name

2. B) Domain name hosting

3. C) Applet

4. D) Paradigm shift

156) What does digital Darwinism imply?

1. A) Organizations that can adapt to the new demands placed on them for surviving in the information age are doomed to extinction

2. B) Organizations that cannot adapt to the new demands placed on them for surviving in the information age are doomed to extinction

3. C) Organizations that can adapt to new information systems are doomed to extinction

4. D) Organizations that cannot adapt to new information systems are doomed to exile

157) Which of the following is an example of a disruptive technology?

1. A) Oracle’s database software

2. B) Sony’s transistor-based consumer electronics (transistor radio)

3. C) Intel’s low-end microprocessor

4. D) All of the above

158) Which of the following is an example of a sustaining technology?

1. A) Porsche’s faster car

2. B) Intel’s low-end microprocessor

3. C) Sony’s transistor-based consumer electronics (transistor radio)

4. D) All of the above

159) Which company is expecting to gain the majority of its returns on existing investments?

1. A) Dell Computer

2. B) Johnson & Johnson

3. C) Procter & Gamble

4. D) Phillips Petroleum

160) Which company is expecting to gain the majority of its returns on new investments?

1. A) General Motors

2. B) Sears Roebuck

3. C) Dell Inc.

4. D) Phillips Petroleum

161) Which of the following is a reason for the growth of the World Wide Web?

1. A) The microcomputer revolution

2. B) Advancements in networking hardware

3. C) Web pages being easy to create and flexible

4. D) All of the above

162) What is information richness?

1. A) A global public network of computer networks that pass information from one to another using common computer protocols

2. B) Refers to the depth and breadth of details contained in a piece of textual, graphic, audio, or video information

3. C) Refers to the number of people a business can communicate with, on a global basis

4. D) Occurs when those with access to technology have great advantages over those without access to technology

163) What is information reach?

1. A) A global public network of computer networks that pass information from one to another using common computer protocols

2. B) Refers to the depth and breadth of information transferred between customers and businesses

3. C) Measures the number of people a firm can communicate with all over the world

4. D) Occurs when those with access to technology have great advantages over those without access to technology

164) Which of the following is not one of the Internet’s impacts on information?

1. A) Easy to compile

2. B) Improved content

3. C) Digital divide

4. D) Increased richness

165) What are agents, software, or businesses that provide a trading infrastructure to bring buyers and sellers together?

1. A) Intermediaries

2. B) Disintermediation

3. C) Reintermediation

4. D) Cybermediation

166) What occurs when a business sells directly to the customer online and cuts out the middle man?

1. A) Intermediaries

2. B) Disintermediation

3. C) Reintermediation

4. D) Cybermediation

167) What occurs when steps are added to the value chain as new players find ways to add value to the business process?

1. A) Intermediaries

2. B) Disintermediation

3. C) Reintermediation

4. D) Cybermediation

168) What refers to the creation of new kinds of intermediaries that simply could not have existed before the advent of ebusiness, including comparison-shopping sites such as Froogle and bank account aggregation services such as Citibank?

1. A) Intermediaries

2. B) Disintermediation

3. C) Reintermediation

4. D) Cybermediation

169) Both individuals and organizations have embraced ebusiness to do which of the following?

1. A) Enhance productivity

2. B) Maximize convenience

3. C) Improve communication

4. D) All of the above

170) What is the depth and breadth of details contained in a piece of textual, graphic, audio, or video?

1. A) Information richness

2. B) Information age

3. C) Information reach

4. D) Information browser

171) What is a two-dimensional representation of data in which values are represented by colors?

1. A) Heat map.

2. B) Clickstream analytics.

3. C) Website traffic analytics.

4. D) Website ebusiness analytics.

172) What is the process of collecting, analyzing and reporting aggregate data about which pages a website visitor visits—and in what order?

1. A) Heat map.

2. B) Clickstream analytics.

3. C) Website traffic analytics.

4. D) Website ebusiness analytics.

173) What uses clickstream data to determine the efficiency of the site for the users and operates at the server level?

1. A) Heat map.

2. B) Clickstream analytics.

3. C) Website traffic analytics.

4. D) Website ebusiness analytics.

174) What uses clickstream data to determine the effectiveness of the site as a channel-to-market?

1. A) Heat map.

2. B) Clickstream analytics.

3. C) Website traffic analytics.

4. D) Website ebusiness analytics.

175) What is a heat map?

1. A) A two-dimensional representation of data in which values are represented by colors.

2. B) The process of collecting, analyzing and reporting aggregate data about which pages a website visitor visits—and in what order.

3. C) Uses clickstream data to determine the efficiency of the site for the users and operates at the server level.

4. D) Uses clickstream data to determine the effectiveness of the site as a channel-to-market.

176) What are clickstream analytics?

1. A) A two-dimensional representation of data in which values are represented by colors.

2. B) The process of collecting, analyzing and reporting aggregate data about which pages a website visitor visits—and in what order.

3. C) Uses clickstream data to determine the efficiency of the site for the users and operates at the server level.

4. D) Uses clickstream data to determine the effectiveness of the site as a channel-to-market.

177) What are website traffic analytics?

1. A) A two-dimensional representation of data in which values are represented by colors.

2. B) The process of collecting, analyzing and reporting aggregate data about which pages a website visitor visits—and in what order.

3. C) Uses clickstream data to determine the efficiency of the site for the users and operates at the server level.

4. D) Uses clickstream data to determine the effectiveness of the site as a channel-to-market.

178) What are website ebusiness analytics?

1. A) A two-dimensional representation of data in which values are represented by colors.

2. B) The process of collecting, analyzing and reporting aggregate data about which pages a website visitor visits—and in what order.

3. C) Uses clickstream data to determine the efficiency of the site for the users and operates at the server level.

4. D) Uses clickstream data to determine the effectiveness of the site as a channel-to-market.

179) What measures the number of people a firm can communicate with all over the world?

1. A) Information richness

2. B) Information age

3. C) Information reach

4. D) Information browser

180) Which of the below would not be considered an advantage of ebusiness?

1. A) Expanding global reach

2. B) Opening new markets

3. C) Reducing costs

4. D) Reducing information reach

181) What is the ability of an organization to tailor its products or services to the customers’ specifications?

1. A) Personalization

2. B) Long tail

3. C) Mass customization

4. D) Information reach

182) Which of the below would not be considered a company operating in the long tail of a typical sales curve?

1. A) Walmart

2. B) Netflix

3. C) iTunes

4. D) Zappos

183) M&M’s offers people the opportunity to order the candy in special colors or with customized sayings. How would you classify M&M’s ebusiness strategy?

1. A) Information richness

2. B) Mass customization

3. C) Personalization

4. D) Interactivity

184) Amazon creates a unique recommendation listing for each customer that revisits its website. How would you classify Amazon’s ebusiness strategy?

1. A) Information richness

2. B) Mass customization

3. C) Personalization

4. D) Interactivity

185) Netflix creates a unique recommendation listing for each customer that revisits its website. How would you classify Netflix’s ebusiness strategy?

1. A) Information richness

2. B) Mass customization

3. C) Personalization

4. D) Interactivity

186) Nike offers people the opportunity to visit its website to create running shoes in the style and color they choose. How would you classify Nike’s ebusiness strategy?

1. A) Information richness

2. B) Mass customization

3. C) Personalization

4. D) Interactivity

187) What uses the Internet to reassemble buyers, sellers, and other partners in a traditional supply chain in new ways?

1. A) Content providers

2. B) Intermediaries

3. C) Reintermediation

4. D) Cybermediation

188) When evaluating the business value of disintermediation the more ________ that are cut from the distribution chain, the lower the product price.

1. A) Technology

2. B) Customers

3. C) Data stream

4. D) Intermediaries

189) What is a type of mediation that refers to the creation of new kinds of intermediaries that simply could not have existed before the advent of ebusiness?

1. A) Cybermediation

2. B) Interactivity

3. C) Reintermediation

4. D) Disintermediation

190) A company can reduce its costs using ebusiness to change its business processes. Which of the following represents an example of a company reducing its costs through ebusiness?

1. A) Creating an online travel reservation

2. B) Ordering a product online

3. C) Purchasing a book online and picking it up in the store

4. D) Researching products to find the lowest price and visiting the store to purchase the item

191) Which of the below statements is correct?

1. A) Just putting up a website can create tremendous ebusiness value

2. B) Just putting up a website can create tremendous business buzz

3. C) Just putting up a website can limit product availability

4. D) Just putting up a website does not create an ebusiness

192) What is the exact pattern of a consumer’s navigation through a site?

1. A) Web browsing

2. B) Hypertext

3. C) Clickstream data

4. D) Web data

193) What is the best way to measure a company’s ebusiness success?

1. A) Effective MIS metrics

2. B) Interactivity

3. C) Clickstream data

4. D) All of the above

194) Which of the following is an ebusiness marketing technique?

1. A) Cookies

2. B) Pop-up ad

3. C) Banner ad

4. D) All of the above

195) Which type of ebusiness marketing technique induces websites or users to pass on a marketing message to other websites or users, creating exponential growth in the message’s visibility and effect?

1. A) Cookies

2. B) Click-through

3. C) Viral marketing

4. D) Pop-up ad

196) Bonnie Flat is a real estate agent who specializes in the luxury home market in the Seattle, WA area. Bonnie is highly-technical and uses many types of online marketing techniques to increase business. One of most successful online marketing techniques is to place a box along the top of real estate websites and luxury custom furniture websites. What type of marketing technique is Bonnie using?

1. A) A cookie

2. B) A banner ad

3. C) A pop-up ad

4. D) A click-through ad

197) What is the business strategy that lets a company shorten the order process and add value with reduced costs or a more responsive and efficient service, and occurs when a business sells directly to the customer online?

1. A) Disintermediation

2. B) Intermediaries

3. C) Cybermediation

4. D) None of the above

198) What measures the number of people a firm can communicate with all over the world?

1. A) Information

2. B) Mass communication

3. C) Information reach

4. D) Cybertronics

199) Which of the following is an example of a clickstream data metric?

1. A) Dates and times of visits

2. B) Number of customers with shopping carts

3. C) The number of page views

4. D) All of the above

200) What is the difference between a business model and an ebusiness model?

1. A) A business model details how a company creates, delivers, and generates revenue; an ebusiness model does all of the same except on the Internet

2. B) A business model and an ebusiness model are identical

3. C) A business model and an ebusiness model are complete opposites

4. D) An ebusiness model details how a company creates, delivers, and generates revenue; a business model does all the same except on the internet

201) What are the four main types of ebusiness models?

1. A) Business-to-borrower, business-to-consumer, consumer-to-business, and consumer-to-consumer

2. B) Business-to-business, business-to-consumer, consumer-to-business, and consumer-to-consumer

3. C) Business-to-business, business collaboration, collective business, and consumer-to-consumer

4. D) Ebusiness-to-ebusiness, e business-to-ebusiness, econsumer-to-ebusiness, and econsumer-to-econsumer

202) What is the difference between a B2C and a C2B?

1. A) B2C focuses on companies as customers and C2B focuses on consumers as customers

2. B) B2C focuses on collaboration and C2B focuses on consumers

3. C) B2C focuses on business to consumers and C2B focuses on consumers to business

4. D) B2C focuses on consumers as customers and C2B focuses on companies as customers

203) What is the ebusiness model which applies to customers offering goods and services to each other over the Internet?

1. A) C2C

2. B) C2B

3. C) B2B

4. D) B2C

204) What is the ebusiness model that represents 80% of all online businesses and are typically more complex requiring greater security needs?

1. A) Consumer-to-consumer

2. B) Business-to-consumer

3. C) Consumer-to-business

4. D) Business-to-business

205) Which of the following represents businesses buying from and selling to each other over the Internet?

1. A) B2B

2. B) B2C

3. C) C2B

4. D) C2C

206) Carfax is an example of a company who sells its products or services directly to its consumer’s online. Which ebusiness model is Carfax using?

1. A) C2B

2. B) C2C

3. C) B2C

4. D) B2B

207) What is another name for an eshop?

1. A) C2C

2. B) Estore or etailer

3. C) Ecustomer

4. D) Econsumer

208) Which category below represents the three common forms of business operations: brick-and-mortar, click-and-mortar, and pure play?

1. A) C2B

2. B) C2C

3. C) B2C

4. D) All of the above

209) John and Jenny have been saving for two years to take their six children on a vacation to Disneyworld. They are surprised to find out that airline tickets are far more expensive than they had anticipated. They decide to try to find cheaper tickets on Priceline where they are allowed to set their own price they are willing to pay for the airline tickets. What form of ebusiness model are John and Jenny using?

1. A) CBC

2. B) B2B

3. C) C2B

4. D) C2C

210) What type of revenue generation model is Google using when it generates revenue by allowing advertisers to bid on common search terms?

1. A) Awesome

2. B) Analytics

3. C) Applications

4. D) Adwords

211) What is the practice of artificially inflating traffic statistics for online advertisements?

1. A) Click fraud.

2. B) Hitbots.

3. C) Affiliate program.

4. D) Adwords.

212) What creates the illusion that a large number of potential customers are clicking the advertiser’s links, when in fact there is no likelihood that any of the clicks will lead to profit for the advertiser?

1. A) Click fraud.

2. B) Hitbots.

3. C) Affiliate program.

4. D) Adwords.

213) What allows a business to generate commissions or referral fees when a customer visiting its website clicks a link to another merchant’s website?

1. A) Click fraud.

2. B) Hitbots.

3. C) Affiliate program.

4. D) Adwords.

214) What is a business that operates in a physical store without an Internet presence?

1. A) Brick-and-mortar business

2. B) Click-and-mortar business

3. C) Virtual business

4. D) Pure-play business

215) What is a pure-play business?

1. A) A business that operates only on the Internet without a physical store

2. B) A business that sells products only in a physical store

3. C) A business that sells services only in a physical store

4. D) All of the above

216) What are the three primary models that a B2C can use to operate?

1. A) Click-and-brick, click-and-mortar, pure-play

2. B) Brick-and-mortar, click-and-mortar, virtual

3. C) Brick-and-mortar, click-and-consumer, virtual-and-consumer

4. D) Brick-and-click, brick-and-mortar, brick-and-virtual

217) Which type of ebusiness model is Amazon using?

1. A) Pure-play

2. B) Brick-and-mortar

3. C) Click-and-mortar

4. D) Content provider

218) Which type of ebusiness model is Barnes & Noble using?

1. A) Pure-play

2. B) Brick-and-mortar

3. C) Click-and-mortar

4. D) Virtual

219) Which type of ebusiness model best describes Apple?

1. A) Pure-play

2. B) Brick-and-mortar

3. C) Click-and-mortar

4. D) Virtual

220) What is a plan that details how a company creates, delivers, and generates revenues on the Internet?

1. A) Ebusiness

2. B) Ebusiness model

3. C) Ecommerce

4. D) Ecommerce model

221) What occurs when a new radical form of business enters the market that reshapes the way companies and organizations behave?

1. A) Ecommerce model

2. B) Eshop sale

3. C) Paradigm shift

4. D) Web 1.0

222) Which of the following represents a brick-and-mortar business?

1. A) The Gap

2. B) Amazon

3. C) Google

4. D) T.J.Maxx

223) All of the following are forms of ebusiness except ________.

1. A) Subscription fee

2. B) Content provider

3. C) Infomediaries

4. D) Online marketplace

224) Which of the below is not a valid form of an ebusiness revenue model?

1. A) Value-added services fees

2. B) Subscription fees

3. C) Advertising fees

4. D) Service provider

225) For the past 20 years, Perry has been an owner of several Coldwell Banker Real Estate franchises. To increase business Perry spends a great deal of money marketing and advertising his businesses online. Perry decides he would like to move beyond just marketing and create an actual ebusiness that acts like a search engine but only focuses on the real estate industry. The main revenue source for this Perry’s ebusiness will be a charge of $50 a month for each property that is listed on the website. What is the primary revenue model for Perry’s new business?

1. A) License fees

2. B) Advertising fees

3. C) Subscription fees

4. D) All of the above

226) What was the original term for a company operating on the Internet?

1. A) Dot-com

2. B) Search engine

3. C) Search engine ranking

4. D) Search engine optimization

227) What is website software that finds other pages based on keyword matching similar to Google?

1. A) Dot-com

2. B) Search engine

3. C) Search engine ranking

4. D) Search engine optimization

228) What evaluates variables that search engines use to determine where a URL appears on the list of search results?

1. A) Dot-com

2. B) Search engine

3. C) Search engine ranking

4. D) Search engine optimization

229) What combines art along with science to determine how to make URLs more attractive to search engines resulting in higher search engine ranking?

1. A) Dot-com

2. B) Search engine

3. C) Search engine ranking

4. D) Search engine optimization

230) What generates revenue each time a user clicks on a link to a retailer’s website?

1. A) Pay-per-click

2. B) Pay-per-call

3. C) Pay-per-conversion

4. D) All of the above

231) What generates revenue each time a user clicks on a link that takes the user directly to an online agent waiting for a call?

1. A) Pay-per-click

2. B) Pay-per-call

3. C) Pay-per-conversion

4. D) All of the above

232) What generates revenue each time a website visitor is converted to a customer?

1. A) Pay-per-click

2. B) Pay-per-call

3. C) Pay-per-conversion

4. D) All of the above

233) What are keywords that advertisers choose to pay for and appear as sponsored links on the Google results pages?

1. A) Pay-per-click

2. B) Pay-per-call

3. C) Pay-per-conversion

4. D) Adwords

234) Websites can generate revenue by using which of the following?

1. A) Pay-per-click

2. B) Pay-per-call

3. C) Pay-per-conversion

4. D) All of the above

235) Which of the following represents the connecting and communicating tools supporting and driving ebusiness?

1. A) Email, instant messaging, podcasting, content management systems, and video and Web conferencing