Business Research Methods Pamela Schindler 13th Edition – Test Bank

 

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Sample Test

Business Research Methods, 13e (Schindler)

Chapter 3   Stage 1: Clarify the Research Question

 

1) Which of the following is not a type of secondary sources used during the exploratory phase of the research process?

1.   A) Research studies

2.   B) Group discussions

3.   C) Case studies

4.   D) Books

5.   E) Information from organization’s database

 

Answer:  B

Difficulty: 1 Easy

Topic:  Define the Exploration Strategy/Information Sources

Learning Objective:  03-02 The purposes and process of exploration.

Bloom’s:  Remember

Accessibility:  Keyboard Navigation

Gradable:  automatic

 

2) What is the first step in conducting a literature search?

1.   A) Define the management dilemma, research question, and investigative questions

2.   B) Identify key terms, people, or events

3.   C) Search indexes, bibliographies, and the Web

4.   D) Locate and review secondary sources

5.   E) Evaluate the value and credibility of secondary sources

 

Answer:  A

Difficulty: 1 Easy

Topic:  Define the Exploration Strategy/Information Sources

Learning Objective:  03-02 The purposes and process of exploration.

Bloom’s:  Remember

Accessibility:  Keyboard Navigation

Gradable:  automatic

 

 

3) ________ are original works of research or raw data without interpretation that represent an official opinion or position.

1.   A) Secondary sources

2.   B) Primary sources

3.   C) Statistical sources

4.   D) Bibliographies

5.   E) Indexes

 

Answer:  B

Difficulty: 1 Easy

Topic:  Define the Exploration Strategy/Information Sources

Learning Objective:  03-02 The purposes and process of exploration.

Bloom’s:  Remember

Accessibility:  Keyboard Navigation

Gradable:  automatic

 

4) Which of the following is an example of a primary source of information?

1.   A) Census data

2.   B) Newspaper articles

3.   C) Encyclopedias

4.   D) Google searches

5.   E) Internal sales reports

 

Answer:  E

Difficulty: 2 Medium

Topic:  Define the Exploration Strategy/Information Sources

Learning Objective:  03-02 The purposes and process of exploration.

Bloom’s:  Understand

Accessibility:  Keyboard Navigation

Gradable:  automatic

 

5) All of the following are examples of primary sources of information except ________.

1.   A) memos

2.   B) letters

3.   C) transcripts of speeches

4.   D) Google searches

5.   E) economic data

 

Answer:  D

Difficulty: 2 Medium

Topic:  Define the Exploration Strategy/Information Sources

Learning Objective:  03-02 The purposes and process of exploration.

Bloom’s:  Understand

Accessibility:  Keyboard Navigation

Gradable:  automatic

 

6) Micah is reviewing encyclopedia entries, textbooks, handbooks, and magazine and newspaper articles to gather information for her project. These are all examples of ________ sources of information.

1.   A) secondary

2.   B) primary

3.   C) tertiary

4.   D) statistical

5.   E) external

 

Answer:  A

Difficulty: 2 Medium

Topic:  Define the Exploration Strategy/Information Sources

Learning Objective:  03-02 The purposes and process of exploration.

Bloom’s:  Understand

Accessibility:  Keyboard Navigation

Gradable:  automatic

 

7) Which information source may be interpretations of a secondary source but is generally represented by indexes, bibliographies, and Internet search engines?

1.   A) Secondary

2.   B) Primary

3.   C) Tertiary

4.   D) Statistical

5.   E) External

 

Answer:  C

Difficulty: 1 Easy

Topic:  Define the Exploration Strategy/Information Sources

Learning Objective:  03-02 The purposes and process of exploration.

Bloom’s:  Remember

Accessibility:  Keyboard Navigation

Gradable:  automatic

 

 

8) A Google search can be classified as which type of information source?

1.   A) Secondary

2.   B) Primary

3.   C) Tertiary

4.   D) Statistical

5.   E) External

 

Answer:  E

Difficulty: 2 Medium

Topic:  Define the Exploration Strategy/Information Sources

Learning Objective:  03-02 The purposes and process of exploration.

Bloom’s:  Understand

Accessibility:  Keyboard Navigation

Gradable:  automatic

 

9) Timothy wants to identify and locate books and journal articles from a large set. What type of information source should he use?

1.   A) Index

2.   B) Bibliography

3.   C) Encyclopedia

4.   D) Handbook

5.   E) Dictionary

 

Answer:  A

Difficulty: 3 Hard

Topic:  Define the Exploration Strategy/Information Sources

Learning Objective:  03-02 The purposes and process of exploration.

Bloom’s:  Apply

Accessibility:  Keyboard Navigation

Gradable:  automatic

 

10) Which of the following is a reason researchers use encyclopedias?

1.   A) To verify spelling

2.   B) To find authors and titles of prior works

3.   C) To locate articles from a large set

4.   D) To find historical information

5.   E) All of the above are correct.

 

Answer:  D

Difficulty: 2 Medium

Topic:  Define the Exploration Strategy/Information Sources

Learning Objective:  03-02 The purposes and process of exploration.

Bloom’s:  Understand

Accessibility:  Keyboard Navigation

Gradable:  automatic

 

11) Which of the following is not included in a good handbook?

1.   A) Statistics

2.   B) Directory information

3.   C) A glossary of terms

4.   D) Lists of consultants in the field

5.   E) References

 

Answer:  A

Difficulty: 1 Easy

Topic:  Define the Exploration Strategy/Information Sources

Learning Objective:  03-02 The purposes and process of exploration.

Bloom’s:  Remember

Accessibility:  Keyboard Navigation

Gradable:  automatic

 

12) Contact information for professional organizations and companies in a field may be located in a(n) ________.

1.   A) index

2.   B) bibliography

3.   C) handbook

4.   D) dictionary

5.   E) directory

 

Answer:  E

Difficulty: 1 Easy

Topic:  Define the Exploration Strategy/Information Sources

Learning Objective:  03-02 The purposes and process of exploration.

Bloom’s:  Remember

Accessibility:  Keyboard Navigation

Gradable:  automatic

 

13) All of the following are factors are useful in evaluating a source except ________.

1.   A) purpose

2.   B) scope

3.   C) cost

4.   D) authority

5.   E) audience

 

Answer:  C

Difficulty: 1 Easy

Topic:  Define the Exploration Strategy/Information Sources

Learning Objective:  03-02 The purposes and process of exploration.

Bloom’s:  Remember

Accessibility:  Keyboard Navigation

Gradable:  automatic

 

14) When researchers consider the explicit or hidden agenda of an information source, the source’s ________ is under evaluation.

1.   A) purpose

2.   B) scope

3.   C) authority

4.   D) audience

5.   E) format

 

Answer:  A

Difficulty: 2 Medium

Topic:  Define the Exploration Strategy/Information Sources

Learning Objective:  03-02 The purposes and process of exploration.

Bloom’s:  Understand

Accessibility:  Keyboard Navigation

Gradable:  automatic

 

15) All of following address the authority of a source except for which question?

1.   A) What are the credentials of the author or institution?

2.   B) What is the reputation of the sponsoring organization?

3.   C) Does the source give you a means of contacting anyone for further information?

4.   D) How old is the information?

5.   E) If facts are supplied, where do they come from?

 

Answer:  D

Difficulty: 2 Medium

Topic:  Define the Exploration Strategy/Information Sources

Learning Objective:  03-02 The purposes and process of exploration.

Bloom’s:  Understand

Accessibility:  Keyboard Navigation

Gradable:  automatic

 

16) When evaluating an information source, the time period and geographic limitations are considered as part of the ________ factor.

1.   A) purpose

2.   B) scope

3.   C) authority

4.   D) audience

5.   E) format

 

Answer:  B

Difficulty: 2 Medium

Topic:  Define the Exploration Strategy/Information Sources

Learning Objective:  03-02 The purposes and process of exploration.

Bloom’s:  Understand

Accessibility:  Keyboard Navigation

Gradable:  automatic

 

17) In Nicolas Perricone’s first book, his affiliation with the Yale School of Dermatology was identified on the front cover of the book. This enhanced the perceived credibility of the information in the book using the ________ factor.

1.   A) purpose

2.   B) scope

3.   C) authority

4.   D) audience

5.   E) format

 

Answer:  C

Difficulty: 3 Hard

Topic:  Define the Exploration Strategy/Information Sources

Learning Objective:  03-02 The purposes and process of exploration.

Bloom’s:  Apply

Accessibility:  Keyboard Navigation

Gradable:  automatic

 

18) Suppose you were starting a research study based upon secondary sources about the use of computers for educational purposes in colleges. You should probably begin by doing which of the following?

1.   A) Check your library’s online catalog of books.

2.   B) Search com for new publications on this topic.

3.   C) Check several bibliographic indexes.

4.   D) Since this is a technology area, consult the appropriate Doctoral Dissertation Abstracts

5.   E) Consult a government documents research librarian.

 

Answer:  C

Difficulty: 3 Hard

Topic:  Define the Exploration Strategy/Information Sources

Learning Objective:  03-02 The purposes and process of exploration.

Bloom’s:  Apply

Accessibility:  Keyboard Navigation

Gradable:  automatic

 

 

19) Which of the following is not a good reason for using secondary data?

1.   A) Data on the past cannot be collected today.

2.   B) Even if the definitions of variables being studied are not the same, research can be modified according to secondary data available.

3.   C) The time involved in primary data collection may render the study obsolete.

4.   D) Authentic data required may already have been collected by other agencies.

 

Answer:  C

Difficulty: 3 Hard

Topic:  Define the Exploration Strategy/Information Sources

Learning Objective:  03-02 The purposes and process of exploration.

Bloom’s:  Analyze

Accessibility:  Keyboard Navigation

Gradable:  automatic

 

20) For an organization, which of the following is not an example of an internal source of secondary data?

1.   A) The data stored in the records of the company’s management information system

2.   B) Surveys collected by the internal sales staff, from the company’s distributors

3.   C) A market survey commissioned by the organization, completed three years ago

4.   D) Inventory records of the materials department

 

Answer:  B

Difficulty: 3 Hard

Topic:  Define the Exploration Strategy/Information Sources

Learning Objective:  03-02 The purposes and process of exploration.

Bloom’s:  Analyze

Accessibility:  Keyboard Navigation

Gradable:  automatic

 

21) Data originating from studies that are conducted by others and for a different purpose than the one for which the data are being reviewed are called ________ data.

1.   A) primary

2.   B) secondary

3.   C) quantitative

4.   D) statistical

5.   E) descriptive

 

Answer:  B

Difficulty: 1 Easy

Topic:  Define the Exploration Strategy/Information Sources

Learning Objective:  03-02 The purposes and process of exploration.

Bloom’s:  Remember

Accessibility:  Keyboard Navigation

Gradable:  automatic

 

22) Which of the following is the first step in an exploratory study?

1.   A) Define the management question.

2.   B) Choose a target population.

3.   C) Interview an expert.

4.   D) Conduct a literature search.

5.   E) Write measurement questions.

 

Answer:  A

Difficulty: 1 Easy

Topic:  Define the Exploration Strategy

Learning Objective:  03-02 The purposes and process of exploration.

Bloom’s:  Remember

Accessibility:  Keyboard Navigation

Gradable:  automatic

 

23) Maurice is beginning a new research project. As he begins exploration, Maurice will most likely begin with ________.

1.   A) a literature search

2.   B) an expert interview

3.   C) designing a survey

4.   D) preparing measurement questions

5.   E) brainstorming

 

Answer:  A

Difficulty: 2 Medium

Topic:  Define the Exploration Strategy/Information Sources

Learning Objective:  03-02 The purposes and process of exploration.

Bloom’s:  Understand

Accessibility:  Keyboard Navigation

Gradable:  automatic

 

24) A management question asks “Why is product A’s sales below projections?” This is an example of a(n) ________ type of management question.

1.   A) evaluation of solution

2.   B) choice of purpose or objectives

3.   C) troubleshooting

4.   D) Control

5.   E) None of the above is correct.

 

Answer:  C

Difficulty: 3 Hard

Topic:  The Question Hierarchy

Learning Objective:  03-01 The question hierarchy.

Bloom’s:  Apply

Accessibility:  Keyboard Navigation

Gradable:  automatic

 

25) Which term below refers to an electronic storehouse where vast arrays of collected, integrated data are organized to facilitate retrieval and interpretation by end users?

1.   A) Data record

2.   B) Data mart

3.   C) Decision support system

4.   D) Decision assessment system

5.   E) Data warehouse

 

Answer:  E

Difficulty: 1 Easy

Topic:  Define the Exploration Strategy/Information Sources

Learning Objective:  03-02 The purposes and process of exploration.

Bloom’s:  Remember

Accessibility:  Keyboard Navigation

Gradable:  automatic

 

26) Elizabeth has just been named project leader on a research project about perceptions of bar soap and body wash. To gain background information, Elizabeth searched for articles about consumer responses to body cleansing products using an online database. In this situation, Elizabeth relied on ________ data.

1.   A) news

2.   B) reference

3.   C) secondary

4.   D) primary

5.   E) pilot

 

Answer:  C

Difficulty: 2 Medium

Topic:  Define the Exploration Strategy/Information Sources

Learning Objective:  03-02 The purposes and process of exploration.

Bloom’s:  Understand

Accessibility:  Keyboard Navigation

Gradable:  automatic

 

 

27) Which of the following is an example of secondary data?

1.   A) Transcripts from a series of focus groups conducted for the current research problem

2.   B) Diaries kept by panel participants who are currently evaluating their consumption of milk

3.   C) Sales records for the past 5 years

4.   D) Completed questionnaires from a mail survey

5.   E) Data file from a Web survey deployed as part of the current research design

 

Answer:  C

Difficulty: 3 Hard

Topic:  Define the Exploration Strategy/Information Sources

Learning Objective:  03-02 The purposes and process of exploration.

Bloom’s:  Apply

Accessibility:  Keyboard Navigation

Gradable:  automatic

 

28) The problem or opportunity that requires a business decision is called the ________.

1.   A) research question

2.   B) management-research-question hierarchy

3.   C) management dilemma

4.   D) management question

5.   E) investigative question

 

Answer:  C

Difficulty: 1 Easy

Topic:  The Question Hierarchy

Learning Objective:  03-01 The question hierarchy.

Bloom’s:  Remember

Accessibility:  Keyboard Navigation

Gradable:  automatic

 

29) The process of stating the basic dilemma and then developing other questions by progressively breaking down the original question into more specific ones is called the ________.

1.   A) research question

2.   B) management-research-question hierarchy

3.   C) management dilemma

4.   D) management question

5.   E) investigative question

 

Answer:  B

Difficulty: 1 Easy

Topic:  The Question Hierarchy

Learning Objective:  03-01 The question hierarchy.

Bloom’s:  Remember

Accessibility:  Keyboard Navigation

Gradable:  automatic

 

30) Which of the following questions is considered when discussing the management dilemma?

1.   A) How can management eliminate negative symptoms?

2.   B) What does the manager need to know to choose the best alternative from the available sources of action?

3.   C) What is the recommended course of action?

4.   D) What symptoms cause management concern?

5.   E) What should be asked or observed to obtain the information the manager needs?

 

Answer:  D

Difficulty: 2 Medium

Topic:  The Question Hierarchy

Learning Objective:  03-01 The question hierarchy.

Bloom’s:  Understand

Accessibility:  Keyboard Navigation

Gradable:  automatic

 

31) Which of the following questions is considered when determining investigative questions?

1.   A) How can management eliminate negative symptoms?

2.   B) What does the manager need to know to choose the best alternative from the available sources of action?

3.   C) What is the recommended course of action?

4.   D) What symptoms cause management concern?

5.   E) What should be asked or observed to obtain the information the manager needs?

 

Answer:  B

Difficulty: 2 Medium

Topic:  The Question Hierarchy

Learning Objective:  03-01 The question hierarchy.

Bloom’s:  Understand

Accessibility:  Keyboard Navigation

Gradable:  automatic

 

 

32) Which of the following questions is considered when developing measurement questions?

1.   A) How can management eliminate negative symptoms?

2.   B) What does the manager need to know to choose the best alternative from the available sources of action?

3.   C) What is the recommended course of action?

4.   D) What symptoms cause management concern?

5.   E) What should be asked or observed to obtain the information the manager needs?

 

Answer:  E

Difficulty: 2 Medium

Topic:  The Question Hierarchy

Learning Objective:  03-01 The question hierarchy.

Bloom’s:  Understand

Accessibility:  Keyboard Navigation

Gradable:  automatic

 

33) Bank Choice is concerned about stagnating profits and asks, “How can profitability be improved?” This is an example of a(n) ________.

1.   A) management question

2.   B) research question

3.   C) investigative question

4.   D) measurement question

5.   E) management dilemma

 

Answer:  A

Difficulty: 3 Hard

Topic:  The Question Hierarchy

Learning Objective:  03-01 The question hierarchy.

Bloom’s:  Apply

Accessibility:  Keyboard Navigation

Gradable:  automatic

 

 

34) Questions that the researcher must answer to satisfactorily arrive at a conclusion about the research question are called ________ questions.

1.   A) management

2.   B) research

3.   C) investigative

4.   D) measurement

5.   E) hypothetical

 

Answer:  C

Difficulty: 1 Easy

Topic:  The Question Hierarchy

Learning Objective:  03-01 The question hierarchy.

Bloom’s:  Remember

Accessibility:  Keyboard Navigation

Gradable:  automatic

 

35) The actual questions that researchers use to collect data in a study are called ________ questions.

1.   A) management

2.   B) dilemma

3.   C) investigative

4.   D) measurement

5.   E) survey

 

Answer:  D

Difficulty: 1 Easy

Topic:  The Question Hierarchy

Learning Objective:  03-01 The question hierarchy.

Bloom’s:  Remember

Accessibility:  Keyboard Navigation

Gradable:  automatic

 

36) Measurement questions are questions posed to ________.

1.   A) managers

2.   B) researchers

3.   C) field workers

4.   D) study participants

5.   E) pollsters

 

Answer:  D

Difficulty: 1 Easy

Topic:  The Question Hierarchy

Learning Objective:  03-01 The question hierarchy.

Bloom’s:  Remember

Accessibility:  Keyboard Navigation

Gradable:  automatic

 

37) A researcher uses an expert interview when he or she wants ________.

1.   A) to better understand a management dilemma or management problem

2.   B) to identify possible research questions

3.   C) to define management questions

4.   D) to finalize measurement questions

5.   E) all of these except “to finalize measurement questions”

 

Answer:  E

Difficulty: 2 Medium

Topic:  Define the Exploration Strategy/Information Sources

Learning Objective:  03-02 The purposes and process of exploration.

Bloom’s:  Understand

Accessibility:  Keyboard Navigation

Gradable:  automatic

 

38) Which of the following is not an objective of exploratory research?

1.   A) Expand understanding of management dilemma.

2.   B) Gather information to refine the research question(s).

3.   C) Identify possible sample frames.

4.   D) Gather information to formulate investigative questions.

5.   E) Finalize measurement questions.

 

Answer:  E

Difficulty: 2 Medium

Topic:  Define the Exploration Strategy

Learning Objective:  03-02 The purposes and process of exploration.

Bloom’s:  Understand

Accessibility:  Keyboard Navigation

Gradable:  automatic

 

39) In evaluating a secondary source, identifying the ________ allows you to identify any hidden agenda that might bias the information in that source.

1.   A) purpose

2.   B) scope

3.   C) authority

4.   D) audience

5.   E) format

 

Answer:  A

Difficulty: 1 Easy

Topic:  Define the Exploration Strategy/Information Sources

Learning Objective:  03-02 The purposes and process of exploration.

Bloom’s:  Remember

Accessibility:  Keyboard Navigation

Gradable:  automatic

 

40) In evaluating a secondary source, identifying the ________ allows you to verify the credibility of the author of the source.

1.   A) purpose

2.   B) scope

3.   C) authority

4.   D) audience

5.   E) format

 

Answer:  C

Difficulty: 1 Easy

Topic:  Define the Exploration Strategy/Information Sources

Learning Objective:  03-02 The purposes and process of exploration.

Bloom’s:  Remember

Accessibility:  Keyboard Navigation

Gradable:  automatic

 

41) In evaluating a secondary source, identifying the ________ allows you to evaluate the age of the data and its comprehensiveness on the topic.

1.   A) purpose

2.   B) scope

3.   C) authority

4.   D) audience

5.   E) format

 

Answer:  B

Difficulty: 1 Easy

Topic:  Define the Exploration Strategy/Information Sources

Learning Objective:  03-02 The purposes and process of exploration.

Bloom’s:  Remember

Accessibility:  Keyboard Navigation

Gradable:  automatic

 

 

42) In evaluating a secondary source, identifying the ________ allows you to evaluate the degree to which the data might suit your necessary level of knowledge or expertise.

1.   A) purpose

2.   B) scope

3.   C) authority

4.   D) audience

5.   E) format

 

Answer:  D

Difficulty: 1 Easy

Topic:  Define the Exploration Strategy/Information Sources

Learning Objective:  03-02 The purposes and process of exploration.

Bloom’s:  Remember

Accessibility:  Keyboard Navigation

Gradable:  automatic

 

43) A management question asks, “Should we be developing products for millennials?” This is an example of a(n) ________ type of management question.

1.   A) evaluation of solution

2.   B) choice of purpose or objectives

3.   C) troubleshooting

4.   D) Control

5.   E) None of the above is correct.

 

Answer:  B

Difficulty: 3 Hard

Topic:  The Question Hierarchy

Learning Objective:  03-01 The question hierarchy.

Bloom’s:  Apply

Accessibility:  Keyboard Navigation

Gradable:  automatic

 

 

44) A management question asks “Should we hire a search firm to fill our engineering positions or conduct the search ourselves?” This is an example of a(n) ________ type of management question.

1.   A) evaluation of solution

2.   B) choice of purpose or objectives

3.   C) troubleshooting

4.   D) Control

5.   E) None of the above is correct.

 

Answer:  A

Difficulty: 3 Hard

Topic:  The Question Hierarchy

Learning Objective:  03-01 The question hierarchy.

Bloom’s:  Apply

Accessibility:  Keyboard Navigation

Gradable:  automatic

 

45) During exploration you conduct an expert interview. The transcript of that interview is part of your literature search.

 

Answer:  FALSE

Difficulty: 3 Hard

Topic:  Define the Exploration Strategy/Information Sources

Learning Objective:  03-02 The purposes and process of exploration.

Bloom’s:  Apply

Accessibility:  Keyboard Navigation

Gradable:  automatic

 

46) In determining whether a considered research project has value, you develop decision criteria and a decision rule to consider plausible actions. You are

1.   A) conducting an ex post facto evaluation.

2.   B) conducting an option analysis.

3.   C) conducting an exploration strategy.

4.   D) evaluating the scope of the project.

5.   E) None of the above is correct.

 

Answer:  B

Difficulty: 1 Easy

Topic:  Value the Research

Learning Objective:  03-04 The process and goal of research valuation.

Bloom’s:  Remember

Accessibility:  Keyboard Navigation

Gradable:  automatic

 

 

47) Which of the following is a decision variable?

1.   A) person’s ice cream flavor preference

2.   B) person’s preferred brand of ice cream

3.   C) person’s preferred ice cream packaging

4.   D) person’s age

5.   E) All of the above are correct.

 

Answer:  E

Difficulty: 3 Hard

Topic:  Value the Research

Learning Objective:  03-04 The process and goal of research valuation.

Bloom’s:  Apply

Accessibility:  Keyboard Navigation

Gradable:  automatic

 

48) “Choose the option that appeals to the widest range of people based on age and that favors current packaging materials, while offering the best opportunity to increase profits.” This is an example of a(n) ________.

1.   A) option analysis

2.   B) ex post facto evaluation

3.   C) decision variable

4.   D) decision rule

5.   E) management question

 

Answer:  D

Difficulty: 3 Hard

Topic:  Value the Research

Learning Objective:  03-04 The process and goal of research valuation.

Bloom’s:  Apply

Accessibility:  Keyboard Navigation

Gradable:  automatic

 

 

49) In order to get research funded, a manager must present his idea for a research project and argue its merits for company profits to the head of an in-house research department, who decides which research gets funding. This is an example of ________ budgeting?

1.   A) ex post facto

2.   B) task

3.   C) functional area

4.   D) ad hoc

5.   E) None of the above is true.

 

Answer:  C

Difficulty: 3 Hard

Topic:  Justify and Budget for Research

Learning Objective:  03-05 The process and justification needed to budget for research.

Bloom’s:  Apply

Accessibility:  Keyboard Navigation

Gradable:  automatic

 

50) A manager adjusts her operating budget in order to fund a research project for her business unit. This is an example of ________ budgeting?

1.   A) ex post facto

2.   B) task

3.   C) functional area

4.   D) ad hoc

5.   E) None of the above is true.

 

Answer:  B

Difficulty: 2 Medium

Topic:  Justify and Budget for Research

Learning Objective:  03-05 The process and justification needed to budget for research.

Bloom’s:  Understand

Accessibility:  Keyboard Navigation

Gradable:  automatic

 

 

51) What aspect of the research process is affected by the exploration phase?

1.   A) Research design

2.   B) Research proposal

3.   C) Investigative questions

4.   D) Measurement questions

5.   E) All of the above are correct.

 

Answer:  E

Difficulty: 3 Hard

Topic:  Define the Exploration Strategy

Learning Objective:  03-02 The purposes and process of exploration.

Bloom’s:  Analyze

Accessibility:  Keyboard Navigation

Gradable:  automatic

 

52) The exploration strategy answers the questions “What information sources should be used?” and “What methods should be used to extract information from those sources?”

 

Answer:  TRUE

Difficulty: 1 Easy

Topic:  Define the Exploration Strategy

Learning Objective:  03-02 The purposes and process of exploration.

Bloom’s:  Remember

Accessibility:  Keyboard Navigation

Gradable:  automatic

 

53) Through exploration, researchers can ________.

1.   A) establish priorities for dilemmas and problems to be addressed

2.   B) develop hypotheses

3.   C) gather background information on the topics in order to refine the research question

4.   D) identify information that should be gathered to formulate investigative questions

5.   E) All of the above are correct.

 

Answer:  E

Difficulty: 3 Hard

Topic:  Define the Exploration Strategy

Learning Objective:  03-02 The purposes and process of exploration.

Bloom’s:  Analyze

Accessibility:  Keyboard Navigation

Gradable:  automatic

 

 

54) Exploration strategy methods exclude ________.

1.   A) examination of company annual reports

2.   B) examination of digital company records

3.   C) interviews with company decision makers

4.   D) surveys of customers

5.   E) All of the above are appropriate exploration strategy methods.

 

Answer:  D

Difficulty: 3 Hard

Topic:  Define the Exploration Strategy

Learning Objective:  03-02 The purposes and process of exploration.

Bloom’s:  Analyze

Accessibility:  Keyboard Navigation

Gradable:  automatic

 

55) Explain the five steps in conducting a literature search.

 

Answer:  The five steps are as follows: (1) define the management dilemma or question; (2) consult encyclopedias, dictionaries, handbooks, and textbooks to identify key terms, people, and events relevant to the management question; (3) apply these key terms, names of people, or events in searching indexes, bibliographies, and the Web to identify specific secondary sources; (4) locate and review specific secondary sources; and (5) evaluate the value of each source and its content.

Difficulty: 2 Medium

Topic:  Define the Exploration Strategy

Learning Objective:  03-02 The purposes and process of exploration.

Bloom’s:  Understand

Accessibility:  Keyboard Navigation

Gradable:  manual

 

56) What are the three levels of information? Provide examples for each level.

 

Answer:  The three levels of information are primary sources, secondary sources, and tertiary sources. Examples of primary sources include any original work of research or raw data that has not been interpreted by another person such as letters, speeches, and labor data. Secondary sources are those that have been interpreted. Examples include newspaper articles and textbooks. Tertiary sources are indexes used to find secondary sources like Google.com.

Difficulty: 3 Hard

Topic:  Define the Exploration Strategy

Learning Objective:  03-02 The purposes and process of exploration.

Bloom’s:  Apply

Accessibility:  Keyboard Navigation

Gradable:  manual

 

 

57) What are the five factors a manager should consider when evaluating an information source? Explain each one.

 

Answer:  The five factors are purpose, scope, authority, audience, and format. Purpose refers to the explicit or hidden agenda of the information source. Scope refers to the breadth and depth of topic coverage, including time period and geographic limitations. Authority refers to the level of the data and the credentials of the source author(s). Audience refers to the characteristics and background of the people or group for whom the source was created. Format refers to how the information is presented and the degree of ease of locating specific information within the source.

Difficulty: 2 Medium

Topic:  Define the Exploration Strategy

Learning Objective:  03-02 The purposes and process of exploration.

Bloom’s:  Understand

Accessibility:  Keyboard Navigation

Gradable:  manual

 

58) The exploratory research phase of a research project allows a researcher to accomplish several objectives. Name three of the objectives common to this stage.

 

Answer:  There are several objectives, including (1) expand understanding of the management dilemma, (2) gather background information to refine the research question, (3) identify information that should be gathered to formulate investigative questions, (4) identify sources for and actual questions that might be used as measurement questions, and (5) identify sources for and actual sample frames.

Difficulty: 1 Easy

Topic:  Define the Exploration Strategy

Learning Objective:  03-02 The purposes and process of exploration.

Bloom’s:  Remember

Accessibility:  Keyboard Navigation

Gradable:  manual

 

Business Research Methods, 13e (Schindler)

Chapter 5   Stage 2: Sampling Design

 

1) Which term below refers to the individual participant or object on which a measurement is taken?

1.   A) Population

2.   B) Target population

3.   C) Case

4.   D) Sample frame

5.   E) Sample

 

Answer:  C

Difficulty: 1 Easy

Topic:  Define the Target Population and Case

Learning Objective:  5-1 The six tasks that comprise sampling design.

Bloom’s:  Remember

Accessibility:  Keyboard Navigation

Gradable:  automatic

 

2) A ________ is the total collection of elements about which the researcher wishes to make inferences.

1.   A) population parameter

2.   B) target population

3.   C) population element

4.   D) sample frame

5.   E) sample

 

Answer:  B

Difficulty: 1 Easy

Topic:  Define the Target Population and Case

Learning Objective:  5-1 The six tasks that comprise sampling design.

Bloom’s:  Remember

Accessibility:  Keyboard Navigation

Gradable:  automatic

 

 

3) When all the elements in a population are included in a study, the result is a ________.

1.   A) poll

2.   B) census

3.   C) sample

4.   D) sample frame

5.   E) probability sample

 

Answer:  B

Difficulty: 1 Easy

Topic:  Define the Number of cases

Learning Objective:  5-1 The six tasks that comprise sampling design.

Bloom’s:  Remember

Accessibility:  Keyboard Navigation

Gradable:  automatic

 

4) The list of cases in a population from which the sample is actually drawn is known as the ________.

1.   A) sample frame

2.   B) population extent

3.   C) database

4.   D) sampling base

5.   E) population directory

 

Answer:  A

Difficulty: 1 Easy

Topic:  Define the Sampling Frame

Learning Objective:  5-1 The six tasks that comprise sampling design.

Bloom’s:  Remember

Accessibility:  Keyboard Navigation

Gradable:  automatic

 

 

5) Hilton Hotels wishes to conduct a study on the determinants of brand loyalty among Hilton Hotel customers. The Hilton organization estimates that 10% of its 2,600,000 Hilton Honors club members are loyal to the Hilton brand wherever they travel. However, the remaining members may choose other hotel brands at times. The organization wants to understand how to increase loyalty among the other 90% of club members.

 

In the Hilton example, the individual club members represent the ________.

1.   A) population

2.   B) sample

3.   C) sample frame

4.   D) case

5.   E) census

 

Answer:  D

Difficulty: 2 Medium

Topic:  Define the Target Population and Case

Learning Objective:  5-1 The six tasks that comprise sampling design.

Bloom’s:  Apply

Accessibility:  Keyboard Navigation

Gradable:  automatic

 

6) Hilton Hotels wishes to conduct a study on the determinants of brand loyalty among Hilton Hotel customers. The Hilton organization estimates that 10% of its 2,600,000 Hilton Honors club members are loyal to the Hilton brand wherever they travel. However, the remaining members may choose other hotel brands at times. The organization wants to understand how to increase loyalty among the other 90% of club members.

 

In the Hilton example, the Hilton Honors membership list represents the ________.

1.   A) sample

2.   B) sample frame

3.   C) population

4.   D) population element

5.   E) target population

 

Answer:  B

Difficulty: 2 Medium

Topic:  Define the Sampling Frame

Learning Objective:  5-1 The six tasks that comprise sampling design.

Bloom’s:  Apply

Accessibility:  Keyboard Navigation

Gradable:  automatic

 

 

7) Hilton Hotels wishes to conduct a study on the determinants of brand loyalty among Hilton Hotel customers. The Hilton organization estimates that 10% of its 2,600,000 Hilton Honors club members are loyal to the Hilton brand wherever they travel. However, the remaining members may choose other hotel brands at times. The organization wants to understand how to increase loyalty among the other 90% of club members.

 

In the Hilton example, the target population for the study is ________.

1.   A) travelers requiring overnight lodging

2.   B) guests at Hilton-brand hotels

3.   C) Hilton Honors club members

4.   D) the top 10% of Hilton Honors club members

5.   E) the 90% of Hilton Honors club members who are not brand loyal

 

Answer:  C

Difficulty: 2 Medium

Topic:  Define the Target Population and Case

Learning Objective:  5-1 The six tasks that comprise sampling design.

Bloom’s:  Apply

Accessibility:  Keyboard Navigation

Gradable:  automatic

 

8) Hilton Hotels wishes to conduct a study on the determinants of brand loyalty among Hilton Hotel customers. The Hilton organization estimates that 10% of its 2,600,000 Hilton Honors club members are loyal to the Hilton brand wherever they travel. However, the remaining members may choose other hotel brands at times. The organization wants to understand how to increase loyalty among the other 90% of club members.

 

The Hilton organization is considering a survey about factors affecting brand loyalty that will be sent to all of its Hilton Honors club members. This is an example of a(n) ________.

1.   A) population

2.   B) sample

3.   C) extent

4.   D) census

5.   E) general population survey

 

Answer:  D

Difficulty: 2 Medium

Topic:  Define the Number of cases

Learning Objective:  5-1 The six tasks that comprise sampling design.

Bloom’s:  Apply

Accessibility:  Keyboard Navigation

Gradable:  automatic

 

 

9) Hilton Hotels wishes to conduct a study on the determinants of brand loyalty among Hilton Hotel customers. The Hilton organization estimates that 10% of its 2,600,000 Hilton Honors club members are loyal to the Hilton brand wherever they travel. However, the remaining members may choose other hotel brands at times. The organization wants to understand how to increase loyalty among the other 90% of club members.

 

In the Hilton example, the sample frame is made up of the ________.

1.   A) list of Hilton Honors club members

2.   B) list of guests staying at any Hilton hotel during a designated period of time

3.   C) list of the top 10% of Hilton Honors club members

4.   D) list of the 90% of Hilton Honors members who are not brand loyal

5.   E) list of guests at Hilton’s top competitors

 

Answer:  A

Difficulty: 2 Medium

Topic:  Define the Sampling Frame

Learning Objective:  5-1 The six tasks that comprise sampling design.

Bloom’s:  Apply

Accessibility:  Keyboard Navigation

Gradable:  automatic

 

10) Hilton Hotels wishes to conduct a study on the determinants of brand loyalty among Hilton Hotel customers. The Hilton organization estimates that 10% of its 2,600,000 Hilton Honors club members are loyal to the Hilton brand wherever they travel. However, the remaining members may choose other hotel brands at times. The organization wants to understand how to increase loyalty among the other 90% of club members.

 

Hilton plans to send surveys to 10,000 Hilton Honors club members. This group of people is known as the ________.

1.   A) sample frame

2.   B) population

3.   C) census

4.   D) sample

5.   E) population element

 

Answer:  D

Difficulty: 2 Medium

Topic:  Define the Number of cases

Learning Objective:  5-1 The six tasks that comprise sampling design.

Bloom’s:  Apply

Accessibility:  Keyboard Navigation

Gradable:  automatic

 

 

11) Which of the following terms refers to the variation in measures due to some known or unknown influence that causes the scores to skew in one direction or another?

1.   A) Precision

2.   B) Standard error

3.   C) Systematic variance

4.   D) Sampling error

5.   E) Random error

 

Answer:  C

Difficulty: 1 Easy

Topic:  Define the Number of cases

Learning Objective:  5-2 The premises on which sampling theory is based.

Bloom’s:  Remember

Accessibility:  Keyboard Navigation

Gradable:  automatic

 

12) Assuming that the sample frame is appropriate, systematic variance can be minimized in a study by ________.

1.   A) decreasing the sample size

2.   B) increasing the sample size

3.   C) contacting nonparticipants

4.   D) increasing response rates

5.   E) matching

 

Answer:  B

Difficulty: 2 Medium

Topic:  Define the Number of cases

Learning Objective:  5-2 The premises on which sampling theory is based.

Bloom’s:  Analyze

Accessibility:  Keyboard Navigation

Gradable:  automatic

 

 

13) Sampling error refers to ________.

1.   A) differences between the sample statistics and the population’s parameters caused by random fluctuations inherent in the sampling process

2.   B) bias caused by using a poor sample frame

3.   C) error created by systematic variance

4.   D) differences between the results of a census and the population’s parameters

5.   E) error created by differences between those who respond to the survey and those who do not

 

Answer:  A

Difficulty: 1 Easy

Topic:  Define the Number of cases

Learning Objective:  5-2 The premises on which sampling theory is based.

Bloom’s:  Remember

Accessibility:  Keyboard Navigation

Gradable:  automatic

 

14) With what does one measure the degree of precision of a sample estimate?

1.   A) Feasibility studies

2.   B) Census comparisons

3.   C) Unstandardized coefficients

4.   D) Standard error of the estimate

5.   E) Significance indicators

 

Answer:  D

Difficulty: 1 Easy

Topic:  Define the Number of cases

Learning Objective:  5-3 The characteristics of accuracy and precision for measuring sample validity.

Bloom’s:  Remember

Accessibility:  Keyboard Navigation

Gradable:  automatic

 

 

15) The standard error of the estimate is a type of measure of ________.

1.   A) central tendency

2.   B) accuracy

3.   C) significance

4.   D) confidence

5.   E) standard deviation

 

Answer:  E

Difficulty: 1 Easy

Topic:  Define the Number of cases

Learning Objective:  5-3 The characteristics of accuracy and precision for measuring sample validity.

Bloom’s:  Remember

Accessibility:  Keyboard Navigation

Gradable:  automatic

 

16) Which word below best describes nonprobability sampling?

1.   A) Subjective

2.   B) Objective

3.   C) Random

4.   D) Systematic

5.   E) Generalizable

 

Answer:  A

Difficulty: 2 Medium

Topic:  Define the Sampling Method

Learning Objective:  5-4 The two categories of sampling methods and the variety of sampling techniques within each category.

Bloom’s:  Understand

Accessibility:  Keyboard Navigation

Gradable:  automatic

 

 

17) Which term below refers to a controlled procedure that assures that each population element is given a known nonzero chance of selection into the sample?

1.   A) Nonprobability sampling

2.   B) Random selection

3.   C) Systematic selection

4.   D) Judgment sampling

5.   E) Statistical selection

 

Answer:  B

Difficulty: 1 Easy

Topic:  Define the Sampling Method

Learning Objective:  5-4 The two categories of sampling methods and the variety of sampling techniques within each category.

Bloom’s:  Remember

Accessibility:  Keyboard Navigation

Gradable:  automatic