E – Commerce 2014 10th Edition By Kenneth Laudon – Test Bank

 

 

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Sample Questions

 

E-Commerce 2014, 10e (Laudon/Traver)

Chapter 4   Building an E-commerce Presence: Web Sites, Mobile Sites, and Apps

 

1) The systems development life cycle methodology is useful when creating an e-commerce Web site.

Answer:  TRUE

Difficulty:  Moderate

AACSB:  Information technology

 

2) One of the most important challenges in developing an e-commerce presence is understanding that the technology must drive the business.

Answer:  FALSE

Difficulty:  Moderate

AACSB:  Application of knowledge

 

3) Using prebuilt templates is typically one of the most cost-effective choices when building a Web site.

Answer:  TRUE

Difficulty:  Easy

AACSB:  Information technology

 

4) The annual maintenance cost for a Web site is likely to be as high as its development cost.

Answer:  TRUE

Difficulty:  Moderate

AACSB:  Information technology

 

5) In a two-tier architecture, a Web server is linked to one middle-tier layer that typically includes a series of application servers, as well as to another back-end layer.

Answer:  FALSE

Difficulty:  Difficult

AACSB:  Information technology

 

6) Apache Web server software is based on Microsoft’s Windows operating system.

Answer:  FALSE

Difficulty:  Moderate

AACSB:  Information technology

 

7) The Web server software used does not significantly impact how a Web site’s Web pages look on users’ computers.

Answer:  TRUE

Difficulty:  Moderate

AACSB:  Information technology

 

8) Prior to the development of e-commerce, Web sites primarily delivered static content.

Answer:  TRUE

Difficulty:  Moderate

AACSB:  Information technology

 

9) Dynamic page generation makes market segmentation easier.

Answer:  TRUE

Difficulty:  Moderate

AACSB:  Application of knowledge

10) A list server is an application server used to provide a database for product descriptions and prices.

Answer:  FALSE

Difficulty:  Moderate

AACSB:  Information technology

 

11) Upgrading a server from a single processor to multiple processors is an example of scaling a site horizontally.

Answer:  FALSE

Difficulty:  Difficult

AACSB:  Information technology

 

12) Storing HTML pages in RAM rather than on a server’s hard drive is an inexpensive way to fine-tune the processing architecture of a Web site.

Answer:  TRUE

Difficulty:  Moderate

AACSB:  Information technology

 

13) A “native” app is one designed to specifically operate using a mobile device’s hardware and operating system.

Answer:  TRUE

Difficulty:  Moderate

AACSB:  Information technology

 

14) Accessibility rules help to ensure that low-bandwidth users can access your Web site.

Answer:  FALSE

Difficulty:  Moderate

AACSB:  Application of knowledge

 

15) Mobile Web apps are typically built using HTML5 and Java.

Answer:  TRUE

Difficulty:  Moderate

AACSB:  Information technology

 

 

16) What are the two most important management challenges in building a successful e-commerce presence?

1.    A) developing a clear understanding of business objectives and knowing how to choose the right technology to achieve those objectives

2.    B) having an accurate understanding of your business environment and an achievable business plan

3.    C) building a team with the right skill sets and closely managing the development process

4.    D) identifying the key components of your business plan and selecting the right software, hardware, and infrastructure for your site

Answer:  A

Difficulty:  Difficult

AACSB:  Application of knowledge

17) In order from beginning to end, the major steps in the SDLC, are:

1.    A) systems analysis/planning; systems design; building the system; testing; and implementation.

2.    B) systems design; testing; building the system; and implementation.

3.    C) systems analysis/planning; systems design; building the system; implementation; and testing.

4.    D) systems analysis/planning; implementation; building the system; and testing.

Answer:  A

Difficulty:  Difficult

AACSB:  Application of knowledge

 

18) ________ are the types of information systems capabilities needed to meet business objectives.

1.    A) Information requirements

2.    B) System functionalities

3.    C) System design specifications

4.    D) Physical design specifications

Answer:  B

Difficulty:  Moderate

AACSB:  Application of knowledge

 

19) Which of the following basic system functionalities is used to display goods on a Web site?

1.    A) product database

2.    B) digital catalog

3.    C) shopping cart system

4.    D) customer database system

Answer:  B

Difficulty:  Moderate

AACSB:  Information technology

 

 

20) Which system functionality must your Web site have in order to be able to personalize or customize a product for a client?

1.    A) an ad server

2.    B) a site tracking and reporting system

3.    C) an inventory management system

4.    D) customer on-site tracking

Answer:  D

Difficulty:  Difficult

AACSB:  Information technology

 

21) A system design has two main components:

1.    A) a logical design and a physical design.

2.    B) a behavioral design and a technological design.

3.    C) business objectives and technology requirements.

4.    D) front-end systems and back-end systems.

Answer:  A

Difficulty:  Difficult

AACSB:  Information technology

22) Which of the following helps you understand the marketing effectiveness of your e-commerce site?

1.    A) shopping cart

2.    B) product database

3.    C) site tracking and reporting system

4.    D) inventory management system

Answer:  C

Difficulty:  Difficult

AACSB:  Information technology

 

23) Which of the following is not one of the basic business objectives for an e-commerce site?

1.    A) display goods

2.    B) execute a transaction

3.    C) provide production and supplier links

4.    D) optimize system architecture

Answer:  D

Difficulty:  Moderate

AACSB:  Information technology

 

24) All of the following are basic information requirements for a product database except:

1.    A) product descriptions.

2.    B) stock numbers.

3.    C) customer ID numbers.

4.    D) inventory levels.

Answer:  C

Difficulty:  Easy

AACSB:  Information technology

 

 

25) Which of the following typically includes a data flow diagram to describe the flow of information for an e-commerce site?

1.    A) physical design

2.    B) logical design

3.    C) testing plan

4.    D) co-location plan

Answer:  B

Difficulty:  Moderate

AACSB:  Information technology

 

26) Which of the following details the actual hardware components to be used in a system?

1.    A) architecture plan

2.    B) system functionalities plan

3.    C) logical design

4.    D) physical design

Answer:  D

Difficulty:  Moderate

AACSB:  Information technology

27) ________ verifies that the business objectives of the system as originally conceived are in fact working.

1.    A) System testing

2.    B) Acceptance testing

3.    C) Unit testing

4.    D) Implementation testing

Answer:  B

Difficulty:  Moderate

AACSB:  Information technology

 

28) ________ involves testing a site program’s modules one at a time.

1.    A) System testing

2.    B) Acceptance testing

3.    C) Unit testing

4.    D) Implementation testing

Answer:  C

Difficulty:  Moderate

AACSB:  Information technology

 

29) Most of the time required to maintain an e-commerce site is spent on:

1.    A) debugging code.

2.    B) responding to emergency situations.

3.    C) general administration and making changes and enhancements to the system.

4.    D) changes in reports, data files, and links to backend databases.

Answer:  C

Difficulty:  Moderate

AACSB:  Information technology

 

 

30) An e-commerce site that cost $25,000 to develop is likely to require a yearly maintenance budget of approximately:

1.    A) $5,000.

2.    B) $10,000.

3.    C) $25,000.

4.    D) $50,000.

Answer:  C

Difficulty:  Moderate

AACSB:  Application of knowledge

 

31) All of the following are simple steps for optimizing Web page content that can reduce response times except:

1.    A) reducing unnecessary HTML comments.

2.    B) segmenting computer servers to perform dedicated functions.

3.    C) using more efficient graphics.

4.    D) avoiding unnecessary links to other pages on the site.

Answer:  B

Difficulty:  Moderate

AACSB:  Information technology

32) In a SWOT analysis, you describe all of the following except:

1.    A) the business’s strengths.

2.    B) the business’s weaknesses.

3.    C) the business’s opportunities.

4.    D) the business’s technology.

Answer:  D

Difficulty:  Moderate

AACSB:  Information technology

 

33) Offline media is typically used for all of the following marketing activities except:

1.    A) education.

2.    B) exposure.

3.    C) conversation.

4.    D) branding.

Answer:  C

Difficulty:  Difficult

AACSB:  Application of knowledge

 

34) All of the following might be part of a Web site’s middle-tier layer except:

1.    A) a database server.

2.    B) an ad server.

3.    C) legacy corporate applications.

4.    D) a mail server.

Answer:  C

Difficulty:  Moderate

AACSB:  Information technology

 

 

35) The leading Web server software is:

1.    A) Apache.

2.    B) Microsoft Internet Information Server.

3.    C) Linux.

4.    D) Google Enterprise Server.

Answer:  A

Difficulty:  Moderate

AACSB:  Information technology

 

36) All of the following are basic functionality provided by Web servers except:

1.    A) site management tools.

2.    B) data capture tools.

3.    C) security services.

4.    D) a shopping cart.

Answer:  D

Difficulty:  Moderate

AACSB:  Information technology

37) Which of the following is used to process certificates and private/public key information?

1.    A) HTTP

2.    B) SSL

3.    C) FTP

4.    D) data capture tools

Answer:  B

Difficulty:  Difficult

AACSB:  Information technology

 

38) Which of the following would you use to identify orphan files?

1.    A) HTTP

2.    B) FTP

3.    C) data capture tools

4.    D) site management tools

Answer:  D

Difficulty:  Moderate

AACSB:  Information technology

 

39) Which of the following is an example of a CMS?

1.    A) Apache

2.    B) WordPress

3.    C) Oracle

4.    D) WebTrends Analytics

Answer:  B

Difficulty:  Moderate

AACSB:  Information technology

 

 

40) Advantages of dynamic page generation include all of the following except:

1.    A) lowered menu costs.

2.    B) market segmentation.

3.    C) nearly cost-free price discrimination.

4.    D) client-side execution of programming.

Answer:  D

Difficulty:  Difficult

AACSB:  Information technology

 

41) Which of the following cannot be used to retrieve objects from a database?

1.    A) CGI

2.    B) ASP

3.    C) JSP

4.    D) HTML

Answer:  D

Difficulty:  Moderate

AACSB:  Information technology

42) Which of the following types of servers monitors and controls access to a main Web server and implements firewall protection?

1.    A) proxy server

2.    B) list server

3.    C) groupware server

4.    D) mail server

Answer:  A

Difficulty:  Moderate

AACSB:  Information technology

 

43) Which of the following technologies could you use to place the content of your Web site in a database so that you can then dynamically generate requests for pages?

1.    A) Apache web server

2.    B) proxy server

3.    C) shopping cart

4.    D) CMS

Answer:  D

Difficulty:  Moderate

AACSB:  Information technology

 

44) Which of the following is not a type of application server?

1.    A) proxy server

2.    B) mail server

3.    C) ad server

4.    D) FTP server

Answer:  D

Difficulty:  Moderate

AACSB:  Information technology

 

 

45) All of the following are basic functionality provided by e-commerce merchant server software except:

1.    A) a product catalog.

2.    B) marketing software.

3.    C) a shopping cart.

4.    D) credit card processing.

Answer:  B

Difficulty:  Moderate

AACSB:  Information technology

 

46) Which of the following is not one of the main factors in Web site optimization?

1.    A) page content

2.    B) page generation

3.    C) page delivery

4.    D) page stickiness

Answer:  D

Difficulty:  Moderate

AACSB:  Information technology

47) An e-commerce Web site that processes orders requires, at minimum, a ________ system architecture.

1.    A) single-tier

2.    B) two-tier

3.    C) three-tier

4.    D) multi-tier

Answer:  B

Difficulty:  Moderate

AACSB:  Information technology

 

48) All of the following are Web site design features that annoy customers except:

1.    A) slow-loading pages.

2.    B) pop-under ads.

3.    C) splash pages.

4.    D) redundant navigation.

Answer:  D

Difficulty:  Moderate

AACSB:  Analytic skills

 

49) Which of the following is not an open source software tool?

1.    A) WebSphere

2.    B) Apache

3.    C) MySQL

4.    D) PHP

Answer:  A

Difficulty:  Moderate

AACSB:  Information technology

 

 

50) The term stateless refers to the fact that:

1.    A) no one government entity controls the Internet.

2.    B) the server does not have to maintain an ongoing dedicated interaction with the client computer.

3.    C) system performance degrades as more simultaneous users require service.

4.    D) Web servers may maintain multiple instances of server software to handle requests.

Answer:  B

Difficulty:  Moderate

AACSB:  Information technology

 

51) The structure of a market is described in terms of all of the following except:

1.    A) direct competitors.

2.    B) suppliers.

3.    C) customers.

4.    D) substitute products.

Answer:  C

Difficulty:  Moderate

AACSB:  Application of knowledge

52) Which of the following types of sites typically tends to have high to very high page views (hits)?

1.    A) Web services

2.    B) customer self-service

3.    C) trading

4.    D) publishing/subscription

Answer:  D

Difficulty:  Difficult

AACSB:  Application of knowledge

 

53) Which of the following types of sites typically needs a high percentage of secure pages?

1.    A) Web services

2.    B) customer self-service

3.    C) trading

4.    D) publishing/subscription

Answer:  C

Difficulty:  Difficult

AACSB:  Application of knowledge

 

54) Which of the following is not a main factor in determining overall demand for an e-commerce site?

1.    A) static file sizes

2.    B) number of items in inventory

3.    C) security required

4.    D) type of content

Answer:  A

Difficulty:  Difficult

AACSB:  Information technology

 

55) The cost of hardware, software, and telecommunications services needed to build a Web site have ________ over the last decade.

1.    A) increased dramatically

2.    B) increased moderately

3.    C) decreased dramatically

4.    D) decreased slightly

Answer:  C

Difficulty:  Moderate

AACSB:  Application of knowledge

 

56) Which of the following is the final stage suggested for a six-phase plan to develop an e-commerce presence?

1.    A) mobile plan

2.    B) maintenance

3.    C) testing plan

4.    D) Twitter plan

Answer:  A

Difficulty:  Moderate

AACSB:  Application of knowledge

57) Which of the following is not an example of one of the four kinds of e-commerce presence?

1.    A) e-mail list

2.    B) customer management system

3.    C) Twitter feed

4.    D) print ad that refers to a Web site

Answer:  B

Difficulty:  Moderate

AACSB:  Application of knowledge

 

58) All of the following are steps one can take to right-size a Web site’s hardware platform and meet demands for service except:

1.    A) scaling hardware vertically.

2.    B) scaling hardware horizontally.

3.    C) replacing static pages with dynamically generated pages.

4.    D) improving processing architecture.

Answer:  C

Difficulty:  Difficult

AACSB:  Information technology

 

59) All of the following are methods of improving the processing architecture of a Web site except:

1.    A) separating static content from dynamic content.

2.    B) optimizing ASP code.

3.    C) optimizing the database schema.

4.    D) adding Web servers.

Answer:  D

Difficulty:  Difficult

AACSB:  Information technology

 

60) Which of the following is the least expensive path to creating a mobile Internet presence?

1.    A) developing a native app

2.    B) resizing an existing Web site for mobile use

3.    C) building a mobile Web app using HTML

4.    D) building a mobile Web app using Java

Answer:  B

Difficulty:  Moderate

AACSB:  Information technology

 

61) All of the following are important factors in Web site optimization except:

1.    A) selecting keywords and page titles.

2.    B) identifying market niches for your services or products.

3.    C) buying search engine ads.

4.    D) adhering to accessibility guidelines.

Answer:  D

Difficulty:  Easy

AACSB:  Information technology

62) ________ provides a set of standards for communicating between a browser and a program running on a server that allows for interaction between the user and server.

1.    A) CGI

2.    B) ColdFusion

3.    C) JavaScript

4.    D) VBScript

Answer:  A

Difficulty:  Moderate

AACSB:  Information technology

 

63) ________ is a programming language invented by Netscape used to control the objects on an HTML page and handle interactions with the browser.

1.    A) VBScript

2.    B) ActiveX

3.    C) ColdFusion

4.    D) JavaScript

Answer:  D

Difficulty:  Moderate

AACSB:  Information technology

 

64) The primary way a Web site is able to personalize the content presented to a visitor is through the use of:

1.    A) privacy policies.

2.    B) cookies.

3.    C) accessibility rules.

4.    D) site management tools.

Answer:  B

Difficulty:  Easy

AACSB:  Information technology

 

65) Which of the following is an example of dynamic content?

1.    A) product photographs

2.    B) product descriptions

3.    C) home page graphic

4.    D) blog posts

Answer:  D

Difficulty:  Easy

AACSB:  Information technology

 

66) The information elements that the system must produce to achieve its business objectives are called ________.

Answer:  information requirements

Difficulty:  Moderate

AACSB:  Information technology

 

67) Hiring an external vendor to provide services that you cannot perform with in-house personnel is known as ________.

Answer:  outsourcing

Difficulty:  Moderate

AACSB:  Application of knowledge

68) The practice of owning (or leasing) and managing your own Web servers but housing them in a vendor’s physical facility is known as ________.

Answer:  co-location

Difficulty:  Moderate

AACSB:  Information technology

 

69) ________ involves testing the site as a whole, in the same way a typical user would when using the site.

Answer:  System testing

Difficulty:  Moderate

AACSB:  Information technology

 

70) ________ is the process of comparing a Web site with that of its competitors in terms of response speed, quality of layout, and design.

Answer:  Benchmarking

Difficulty:  Moderate

AACSB:  Information technology

 

71) ________ refers to the arrangement of software, machinery, and tasks in an information system needed to achieve a specific functionality.

Answer:  System architecture

Difficulty:  Moderate

AACSB:  Information technology

 

 

72) A standard known as ________ makes it possible to access data from any application regardless of what database is used.

Answer:  ODBC

Difficulty:  Difficult

AACSB:  Information technology

 

73) With ________, the contents of a Web page are stored as objects in a database, rather than being hard-coded in HTML.

Answer:  dynamic page generation

Difficulty:  Moderate

AACSB:  Information technology

 

74) The development of a(an) ________ is the major milestone of the planning phase of developing an e-commerce presence.

Answer:  mission statement, Web mission statement

Difficulty:  Moderate

AACSB:  Application of knowledge

 

75) To automatically adjust the layout of a Web site depending on user screen resolution, developers are now using ________ Web design tools and techniques.

Answer:  responsive

Difficulty:  Difficult

AACSB:  Information technology

 

76) A SWOT analysis describes strengths, weaknesses, opportunities, and ________.

Answer:  threats

Difficulty:  Easy

AACSB:  Application of knowledge

77) A(n) ________ is an application designed specifically to operate using a mobile device’s hardware and operating system.

Answer:  native app

Difficulty:  Moderate

AACSB:  Information technology

 

78) A(n) ________ is a small, prebuilt chunk of code that executes automatically in your HTML Web page to perform a specific task such as providing weather information.

Answer:  widget

Difficulty:  Easy

AACSB:  Information technology

 

79) ________ is a programming language that Microsoft created to compete with JavaScript.

Answer:  VBScript

Difficulty:  Moderate

AACSB:  Information technology